Omnichannel

Posted October 6, 2014

CARLSBAD, Calif. (BRAIN) — Andorran bike brand Commencal is setting up a U.S. office, showroom and warehouse in Carlsbad, California. Jerome Lacote will head up the business as the North American operations manager.

Posted in North America Tagged Omnichannel
Posted December 7, 2012
Cascade Fluidpro Power trainer

WOODINVILLE, WA (BRAIN) — A brand new stationary bike trainer brand being launched by a long-time LeMond Fitness executive is focusing on consumer direct sales in its first season.

Posted in North America Tagged Omnichannel
Posted July 12, 2012

CHICAGO (BRAIN) — W.L. Gore is selling its bike and running clothing direct to consumers through its redesigned website, the company announced this week.

Posted in North America Tagged Omnichannel / Web/Internet
Posted June 29, 2012

ALLEN, TX—Mavic has no plans to sell its products consumer-direct, despite its parent company’s recent agreement with an e-commerce company.

Posted in North America Tagged Omnichannel
Posted January 3, 2012

LOUISVILLE, CO (BRAIN)—Wheels Manufacturing's new website is now configured for both consumer-direct and IBD sales.

Posted in North America Tagged Web/Internet / Omnichannel

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