Follow Bicycle Retailer

You are here

Fox Media Day

Published April 2, 2009

Fox Racing Shox showed off its 2010 product during a media demo day at Zaca Station, a motocross track located on the 8,5000-acre Chamberlain Ranch outside Buellton, California. The ranch also includes a network of cross-country mountain bike trails and a pump track. While photographs and details of the new product are embargoed until Sea Otter, check out some pictures below from the event.

Mario Galasso, vp of Fox's bike division, explains the 2010 lineup of mountain bike rear shocks and front suspention forks to the group.

 

 

Angela Houghton, a guide with Western Spirit Cycling Adventures, which supported the event, climbs a bit of singletrack to earn the reward: a fast, winding descent that lead riders over bridges and berms

 

 

Fox-sponsored rider Mark Weir plays around in the pump track

 

 

A group of riders marvels at the spectacular view overlooking Firestone Vineyards

 

 

 

Scott Papola, a bike race tech for Fox, works on a bike after the ride

 

 

 

Fox's newest venture is a collaboration with Ford to outfit its limited-edition F-150 Raptor with its patented Internal Bypass System. A professional driver whipped journalists through a 10-minute off-road course to show off the stock truck's features.

 

 

Fox typically holds separate media events for its two divisions, bicycle and moto sports, but opted to combine the two this year, giving those used to self-propelled power a chance to rip around the course on ATVs, motocross bikes and side-by-side buggies.

 

 

 

 

 

 

 

 

 

 

 

Join the Conversation