The preseason Dating Game is an outdated answer to a question that hasn’t been relevant in 15 years. So what’s the Right Question? Glad you asked.
Interior: If you ask them about why they play the Dating Game, the standard answer from suppliers and retailers alike is “because we have to”. And for the very largest 1.0 retailers and suppliers, that’s right—they do have to, because their sales model is tied to high sales volume, which in turn is tied to bike factories’ need to balance production year-round and still take a month off at the Asian Lunar New Year sometime between January and March.
But the rest of us don’t. And here’s how we can have it both ways.