Last week was Secreto Numero Uno, which was to write press releases that magazines want to publish. And we gave suggestions for how to do that (or, if you recognize you can’t, at least the suggestion to hire someone who does).
This week, we delve in Secretos Numeros Duo & Three-O. Ignore them at your peril. Or follow then and learn what a great friend the endemic cycling press can be. But as we always warn, “in the bike biz, things are not as they seem. Nor are they otherwise.”
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