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WSJ Made Me Cry Today...

Published September 1, 2010

It doesn't happen very often...getting weepy while reading the Wall Street Journal today...

Sept 1 article in the personal journal titled "Look Ma, No Pedals!"....all about ditching the training wheels with balance bikes for the toddlers...it's wonderful on several pedal-less fronts...

 

Strider bike in action!!!

 

 

A: ...this means people today with young kids actually are preparing them to ride for real in the very near future

B: ...I'm hoping someone in the cycling industry placed this story...

...but since the majority of sales of this product will be online and/or in Euroland I doubt it.

However, we can wish that the U.S. bike biz starts thinking this forward...it's a new category, baby, and that's what branding and marketing is all about: 'new' means alot more than 'better'

Yippeeeee...

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