Last week we talked about how Bike 1.0 companies are dealing with three aspects of Perfect Competition—Infinite Buyers and Sellers, Factor Mobility, and Low Barriers To Entry−to break the PC cycle, allowing one or more of them to grow and accumulate sufficient market share to control pricing industry-wide and, presumably, substantially increase their net revenue.
3 more Tactics 1.0 Brands Use
Published November 9, 2010
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New BRAIN issue looks at global pricing control, PeopleForBikes’ new cycling study and ‘hub’ retailing