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Opinion

Posted August 14, 2012

Changes to production and supply channels have rendered model years obsolete.

Posted in Opinion/Analysis
Posted July 20, 2012

It all comes down to Money, Risk, and Chinese New Year

Posted in Opinion/Analysis
Posted July 3, 2012

How do you get rich marketing to a non-enthusiast customer base?

Posted in Opinion/Analysis
Posted June 20, 2012

In terms of which brands are tops in which shops and/or markets, it’s not Trek, Giant, or Specialized that leads the pack.

Posted in Opinion/Analysis
Posted June 5, 2012

The latest NSGA numbers point to what might be a turnaround for the US bicycle business. Or not.

Posted in Opinion/Analysis
Posted May 22, 2012

A darker and often overlooked side to "flat sales."

Posted in Opinion/Analysis
Posted May 18, 2012

Holy smokes someone is finally figuring out how to build an ebike.

Posted in Opinion/Analysis
Posted May 18, 2012

Are flat bike sales for the past 35 years a good thing or a bad thing?

Posted in Opinion/Analysis
Posted May 8, 2012

If the industry is serious about reaching beyond its enthusiast comfort zone, there is no shortage of ways to do so.

Posted in Opinion/Analysis
Posted May 1, 2012

For the umpteenth year, the most discussed topic at BLC was: How do we welcome that Casual, Non-Enthusiast rider?

Posted in Opinion/Analysis
Posted April 27, 2012

You might get lucky rolling out an alternative to paid advertising and do it less expensively.

Posted in Opinion/Analysis
Posted April 24, 2012

A move to embrace non-enthusiast categories may turn out to be a pretty big deal.

Posted in Opinion/Analysis
Posted April 20, 2012

BLC-style meetings can act as industry-wide catalysts for change.

Posted in Opinion/Analysis
Posted April 20, 2012

Communities across the USA are stepping up to create bike-friendly communities on their own

Posted in Opinion/Analysis
Posted April 17, 2012

We've had 20 years of zero net growth in this industry. So what are we going to do about it?

Posted in Opinion/Analysis
Posted April 13, 2012

A Kansas retailer responds to Rick Vosper's blog

Posted in Opinion/Analysis
Posted April 11, 2012

Why do companies keep advertising bikes that 99% of consumers don't buy in magazines that 99% of consumers don't read?

Posted in Opinion/Analysis
Posted April 10, 2012

What the bike biz has to teach Mad Men's Don Draper about the cutting-edge discipline of Content Marketing.

Posted in Opinion/Analysis
Posted March 26, 2012

The press is working up a head of steam towards another round of stories about how the Usual Suspects did not invent the mountain bike.

Posted in Opinion/Analysis
Posted March 22, 2012

An urban cycling apparel maker responds to Rick Vosper's blog about Levi's.

Posted in Opinion/Analysis

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