SARATOGA SPRINGS, NY (BRAIN)—Stan Mavis has been named president of the newly formed Serotta Sport, which will act as the exclusive North American distributor for Serotta custom bicycles. Mavis was co-founder of Pearl Izumi and later president of Sugoi Performance Apparel.
HIGHLAND, CA (BRAIN)—Bahati Foundation Pro Cycling Team member Jorge Alvarado was struck and killed last Thursday evening in San Bernardino County by a teenager who was racing his car, according to local sheriff's officials.
MADONE, Italy (BRAIN)—Vittoria S.p.A. continues to shape its international expansion as it has appointed Ralph Prins to area sales manager of Benelux.
SCOTTS VALLEY, CA (BRAIN)—Giro Bike has named Dain Zaffke as its new brand manager. He starts on April 14.
GOODYEAR, AZ (BRAIN)—Industry veteran Bill Fields is recovering from viral encephalitis.
According to his wife Jennifer Fawcett, Fields will be in the hospital about another week and then go through acute rehabilitation.
OLNEY, IL (BRAIN)—Magura Direct, U.S. distributor for Magura, Vaude and Uvex, has hired Paul Giarratano as its new sales and product manager.
SAN DIEGO, CA (BRAIN)—The Competitor Group has hired Aaron Hersh, a longtime Inside Triathlon contributing editor, accomplished triathlete and respected bike technology expert, to the position of senior editor at Triathlete Magazine.
CHARLOTTE, NC (BRAIN)—Gita Sporting Goods Ltd. has hired Ed Adair as its sales representative for its newly created western territory in Northern California.
PHILADELPHIA, PA (BRAIN)—Advanced Sports has hired John Solinsky for the position of parts and accessories product manager.
HAVERHILL, MA (BRAIN)—Pedro's has hired Jeffrey Bramhall as its new operations/logistics manager.
Prior to arriving at Pedro's, Bramhall was a key member of Landry's Bike shop.
BOULDER, CO (BRAIN)—Hugh Walton and Shelley Gedak are sharing management responsibilities at Veltec Sports following the return of former CEO Manfred Krikke Jr. to its Dutch parent company and the departure of other senior managers.
SAN LUIS OBISPO, CA (BRAIN)—Lezyne has hired Ian Ferguson as its new U.S. sales manager.
HAVERHILL, MA (BRAIN)—Pedro’s has let go of Chris Zigmont as its chief executive officer. Matthew Simpson, Pedro’s chief operating officer will step up to replace Zigmont as Pedro’s interim chief executive officer.
SAN CARLOS, CA (BRAIN)—Ritchey Design has hired Ming Tan as its new general manager. He’ll be responsible for the Ritchey Design and Syncros Applied Technology brands in North America.
LAGUNA BEACH, CA (BRAIN)—After more than seven years with Crankbrothers, Christina Orlandella is leaving her role as the company’s marketing director for sights (far) north.
WEST JORDAN, UT (BRAIN)—Jon Swanson has joined Reynolds Cycling as vice president of product management.
BAXTER, IA (BRAIN)—Phil Wood, the man responsible for sealed hubs and bottom brackets, died on March 14 at his daughter's home in Roseville, California. He was 83.
CHARLOTTE, NC (BRAIN)—Gita Sporting Goods has hired Chad Geithman as its new sales representative for the Pacific Northwest territory of Oregon and Washington.
WEST JORDAN, UT (BRAIN)—Reynolds Cycling vice president of sales and marketing Jonathan Geran is leaving the company to transition to a new phase in life.