LONGMONT, Colo. (BRAIN) — It's not often that foam is in the news, but when the world's largest bike saddle maker, Velo Saddle, says it has begun using its first new padding material in 35 years, it's worth paying attention.
SANTEE, Calif. (BRAIN) — Sidi's U.S. distributor, Ciclista America, has released a supplement brochure showing the additional shoe colors and pricing available in the U.S. for the 2017 season.
MUKILTEO, Wash. (BRAIN) — FSA now offers a website to help retailers and consumers choose the correct headset for their bikes.
TOKYO (BRAIN) — The Cerevo RIDE-1 is a frame-mounted bike computer that include a 9-axis sensor, thermometer, atmospheric pressure and brightness sensors as well as GPS. It does not have a screen like a typical bike computer, but can relay information to a smartphone app and to the cloud.
WATERLOO, Wis. (BRAIN) — Trek is recalling some Bontrager Flare RT and Bontrager Ion 700 RT lights because the lights can turn off without warning when paired with a remote transmitter.
GRAND JUNCTION, Colo. (BRAIN) — Following its introduction of its Ramp Control Cartridge for RockShox forks earlier this year, MRP is now offering cartridges for 2016 model year and newer Fox 34 forks, including models with the FIT4 and GRIP dampers.
FREEHOLD, N.J. (BRAIN) — Just Enough Tools (JET) has relased a new version of its JET Roll MTB, the Wild Weasel 2.0 Joker. The tool wrap is designed for multi-purpose, all conditions use; road, gravel, touring, or trail.
PETALUMA, Calif. (BRAIN) — E-Thirteen is now shipping its TRS Race Cassette, an 11-speed 9-46-tooth cassette that fits SRAM XD drivers.
NEWPORT BEACH, Calif. (BRAIN) — With a sharp focus on the use of composites in bicycles and cycling accessories — from materials selection and optimization to manufacturing processes, safety testing, repair and, ultimately, recycling — the second annual Cyclitech bike technology conference drew 145 industry engineers, presenters and sponsors.
SAN LUIS OBISPO, Calif. (BRAIN) — Lezyne has released a firmware update for its "Year 9" (model year 2016) GPS units, including the Mini, Power and Super GPS computers.
BERKELEY, Calif. (BRAIN) — GU Energy Labs has announced a new packaging sleeve for Gu Energy Chews. The sleeve now carries a stack of eight individual Energy Chews that each deliver 20 calories.
NEW TAPEI CITY, Taiwan (BRAIN) — Arofly is a tiny device that installs on a bike valve stem and, the company says, senses and calculates data including speed, cadence, power, ride time, ascent and other factors. It transmits data wirelessly via Bluetooth to a smart phone app.
MEBANE, N.C. (BRAIN) — A new chain lube that promises hundreds of miles of clean, low-friction lubrication comes from a private/public partnership with North Carolina State University.
BIRMINGHAM, England (BRAIN) — For customers who have passions for English-made leather saddles, West Coast skate-inspired footwear and Southwestern-inspired art, Brooks England and Vans have collaborated on a new line of Brooks accessories and Vans footwear.
INDIANAPOLIS (BRAIN) — Silca's Tattico Mini-Pump is designed to deliver a sufficient volume of air while also being small enough to nearly disappear mounted alongside a bottle cage or store easily in a pocket.
CHICAGO (BRAIN) — Abus' new commuter-focused helmet line includes features like an integrated LED light, rain covers and magnetic chin strap closure.
The German brand has offered helmets since 1993 and is now expanding its helmet offerings in the U.S. market.
MADISON, Wis. (BRAIN) — Planet Bike is now shipping its new Touch 800 headlight, which features Touch Technology. The light offers 800 lumens of output and four additional light modes available with a swipe of the user's finger.
BOULDER, Colo. (BRAIN) — Coach and author Joe Friel has completely rewritten his popular guide to triathlon training, The Triathlete's Training Bible.
PORTLAND, Ore. (BRAIN) — Islabikes, a bike brand that specializes in high performance kids bikes, is now offering its Gréim line of aftermarket cyclocross tires for 24-inch, 26-inch and 700c.
PORTLAND, Ore. (BRAIN) — Showers Pass has introduced a line of high visibility cycling-specific jackets that feature integrated LED lights in the cuffs and the back of the jacket.
The light batteries provide about 200 hours of use in flashing mode.