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Posted July 10, 2014

IRVINE, Calif. (BRAIN) — Shimano is targeting trail riders and enduro competitors with a new line of shoes and a pack announced Thursday.

Posted in Product/Tech
Posted July 9, 2014

OSAKA, Japan (BRAIN) — Shimano is looking to help bike manufacturers streamline the use of disc brakes on road bikes by introducing a new, more direct mounting standard.

Posted in Product/Tech
Posted July 9, 2014
The Monarch RT3 with DebonAir configured for Trek.

COLORADO SPRINGS, Colo. (BRAIN) — RockShox is looking for more aftermarket rear shock sales by offering its Monarch and Monarch Plus shocks in configurations to fit selected Specialized and Trek frame models. The shocks are configured with specific mounting hardware and tuning for the bikes.

Posted in Product/Tech
Posted July 9, 2014

STEVENS POINT, Wis. (BRAIN) — Rudy Rack's new Super Tray is designed to allow dealers to display bikes with the majority of wheel sizes without manual adjustment.

Posted in New Products
Posted July 8, 2014

SAN DIEGO (BRAIN) — Maxima Racing Oils, a 35-year-old powersports brand, has a new bicycle division and product line.

Posted in Product/Tech
Posted July 8, 2014
The Mountain King Performance is part of the new China-made line.

KORBACH, Germany (BRAIN) — Continental has added a new line of Chinese-made tires to its offerings. The company will now have three bike tire product lines: the Premium line, which is all made in Germany; the new Performance Line, made in China; and the Sport line, also made in China. 

Posted in Product/Tech
Posted July 8, 2014

GARDENA, Calif. (BRAIN) — Clean Motion's new Atomic Hotdog Light uses flat-chip LEDs to provide a wide beam of visibility, and a ball-and-cup silicone strap system allows easy attachment to a wide range of handlebar, fork or seatpost sizes.

Posted in New Products
Posted July 7, 2014

SAN DIEGO (BRAIN) — Speedplay is now including a new Ultra Light Action cleat with its Light Action pedals. The cleat's redesigned spring reduces engagement effort by 50 percent while retaining the same retention security and release of other Speedplay cleats.

Posted in New Products
Posted July 7, 2014

SCOTTS VALLEY, Calif. (BRAIN) — Bell Helmets has unveiled a new aero road helmet. The Star Pro features "Active-Aero" technology, allowing riders to regulate airflow, temperature and aero efficiency on the fly with a simple slider mechanism that opens or closes its vents, the company says.

Posted in Product/Tech
Posted July 7, 2014
The Fuji Transonic.

PHILADELPHIA (BRAIN) — Fuji released its new aero road bike at a press event in England prior to the start of the Tour de France, where it is being raced in some stages by the NetApp-Endura team.

Posted in Product/Tech
Posted July 4, 2014
$350 kicks weigh just 175 grams.

SCOTTS VALLEY, Calif. (BRAIN) — Giro Sport Design on Friday announced its new Empire SLX road shoe, which will go on sale this fall for $350.

Posted in Product/Tech
Posted July 3, 2014

BOULDER, Colo. (BRAIN) — "Étape: 20 Great Stages from the Modern Tour de France," is a new book by Richard Moore that weaves first-person interviews with cycling's great riders to assemble a "dream team" of the best Tour de France stages in modern history.

Posted in New Products
Posted July 1, 2014

MORGAN HILL, Calif. (BRAIN) — Specialized is continuing to work with the legendary auto racing company, McLaren, working with the company to develop a limited edition $20,000 S-Works McLaren Tarmac bike.

Posted in Product/Tech
Posted July 1, 2014
The Emonda SLR 10.

WATERLOO, Wis. (BRAIN) — Trek has unveiled what it claims is the world's lightest production road bike, the Émonda, which weighs 10.25 pounds and will retail for $15,749.99 in its most expensive configuration. 

Posted in Product/Tech
Posted July 1, 2014
Silca FVC extensions for use with standard presta valves.

INDIANAPOLIS (BRAIN) — Silca is launching some new valve extensions for use with deep-section wheels. The company says the extensions will elmiminate the need for electrical tape on valve stems, used by many riders to prevent the stems from clicking against the rim.

Posted in New Products
Posted July 1, 2014
Screenshot of the app's zero-reset page.

BOULDER, Colo. (BRAIN) — Stages Cycling is now offering its first app for Android devices, for use with its Stages power meter.

Posted in Product/Tech Tagged Mobile bike apps
Posted July 1, 2014
The Boss is a folding stand that holds the rear axle.

MADISON, Wis. (BRAIN) — Saris Cycling Group is introducing a new line of home bike storage products and will make two of the new models available for Interbike exhibitors who want to use them in their show displays this fall.

Posted in Product/Tech
Posted June 30, 2014

MARINA, Calif. (BRAIN) — Light & Motion is launching an updated line of U.S.-made commuter lights, called Urban 2.0, in July.

The Urban 2.0 lights are fully waterproof and available in an array of colors.

Posted in New Products
Posted June 27, 2014

FT. COLLINS, Colo. (BRAIN) — Effetto Mariposa is now offering a larger size of its inflator/sealant canister, for large volume mountain bike tires.

Posted in New Products
Posted June 27, 2014

CHICAGO (BRAIN) — SRAM is teaming up with Bosch to offer a semi-automatic drivetrain that combines Bosch's electric bicycle motor with a SRAM internally geared hub and an external rear derailleur.

Posted in Product/Tech Tagged Electric bike

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