CHICAGO (BRAIN) — RockShox has re-engineered its Reverb and Reverb Stealth dropper seatposts to improve performance and reliability.
The posts have fully redesigned internals with a new SKF internal floating piston, increased bushing overlap, and new dedicated post length per travel length.
PENTICTON, British Columbia (BRAIN) — Swagman’s new Chinook hitch-mount rack was designed for durability, light weight (35 pounds) and ease of use at an attractive price point.
SMETHWICK, England, UK (BRAIN) — Brooks England is offering a new LED headlight designed to be easily attached to a bike's frame, handlebars or seatpost, and small enough to be stowed in a pocket to prevent theft from a parked bike. The light was designed in collaboration with Lezyne.
TAIPEI, Taiwan (BRAIN) — Praxis Works introduced its new Lyft carbon mountain bike crank at the Taipei International Cycle Expo last week. The company will show the new crank to the public at next month's Sea Otter Classic and plans to begin delivering it on June 1.
CHICAGO (BRAIN) — SRAM"S new Apex 1 group is an affordable single-chainring road group with drop bar and flat bar shifter options. The group also features hydraulic disc brakes.
KEMPELE, Finland (BRAIN) — Polar is announcing a new Strava Bundle promotion for customers who purchase its Polar V650 GPS cycling computer between Wednesday March 9 and April 30.
TAIPEI, Taiwan (BRAIN) — Taiwan's Microshift is getting into the electric-shifting game, at least conceptually. Microshift said its design is intended for the mid-priced market, not the upper-end market where other brands have introduced their electronic offerings.
WHITEFISH, Mont. (BRAIN) — Hammer Nutrition has released a chocolate flavor for Perpetuem, its long-distance fuel mix.
YECLA, Spain (BRAIN) — The Cloud 352 triathlon helmet from Spain’s Catlike incorporates a new Dual AEROSystem shell design that allows it to adapt to riding conditions thanks to the interchangeable shells.
MINNEAPOLIS, Minn. (BRAIN) — Trainer brand Kinetic, which recently launched its Kinetic Fit power-based training application, is introducing a video streaming subscription package with The Sufferfest.
TAIPEI, Taiwan (BRAIN) — E-thirteen has created a stronger DH rear wheel design by reducing the space between its proprietary 7-speed cassette and the hub's drive-side spoke flange. The new LG1R Carbon wheel is going to be raced this season by DH star Aaron Gwin.
KENT, Wash. (BRAIN) — Diamondback has unveiled its new suspension system — a patent-pending short-link four-bar design called Level Link — in two new aluminum-framed models available at retail next week: the 27.5-plus-wheeled Catch and 27.5-inch Release.
TAIPEI, Taiwan (BRAIN) — Tim Krueger, the founder of Advocate Cycles, a boutique off-road bike brand from Minnesota, is prepping a line of tires under the Wend label. Krueger will launch the full line at the Interbike show this fall.
TAIPEI (BRAIN) — Last week WTB hinted that it would release some "high-end road tires" at the Taipei Cycle Show.
SAN DIEGO — Lake Cycling has launched the MXZ400, a winter boot boasting double the warmth and coverage than the Dutch brand’s MXZ303.
TAIPEI, Taiwan (BRAIN) — Advanced Sports' Fuji brand updated its Gran Fondo line of comfort/performance road bikes with a new frame material technology that damps vibrations.
OSAKA, Japan (BRAIN) — Shimano offered a first-look at new mountain and road components, lifting the press embargo on the first 2017 components to be talked about this year Monday morning (midnight, March 1, Osaka time).
SACRAMENTO, Calif. (BRAIN) — WTB will be unveiling a new 650b tire named the Horizon 650 x 47c Road Plus TCS at the North American Handmade Bicycle Show this weekend.
BOULDER, Colo. (BRAIN) — VeloPress is offering a new cookbook from chef Biju Thomas and Dr. Allen Lim: Feed Zone Table: Family-Style Meals to Nourish Life and Sport.
SAN LUIS OBISPO, Calif. (BRAIN) — SRAM is releasing a new line of mountain bike disc brakes, called Level. The new line of 2-piston brakes will replaces some SRAM and Avid brakes in the company's model line.