SANTA MONICA, Calif. (BRAIN) — Bonk Breaker is introducing a new flavor of its High Protein bars, Cookies & Cream.
The bars are made from all-natural real food ingredients.
LAS VEGAS (BRAIN) — After a nearly 15-year hiatus from the bike industry, framebuilder Chris Chance is resurrecting his namesake brand, Fat Chance Bicycles. Chance, one of the pioneers of mountain bikes, founded Fat City Cycles in 1982 in Somerville, Massachusetts.
LAS VEGAS (BRAIN) — Best known for chronicling the early days of mountain biking as publisher of the sport’s first periodical, Charlie Kelly is legitimately one of the handful of Founding Fathers of the sport, along with his better-known California friends Joe Breeze, Tom Ritchey and Gary Fisher.
LAS VEGAS (BRAIN) — Retailers might be drawn to the Abus booth at Interbike this week by its new bright green Hyban urban helmet. With an integrated light in the back, multiple vents and optional rain cover, it's one of 14 helmets the German lock maker is working to bring to the U.S. market.
LAS VEGAS (BRAIN) — The Swedish brand POC continues to expand its cycling product line, with dozens of new clothing, helmet and eyewear products for road and mountain bikers being shown this week at Interbike.
BOULDER CITY, Nev. (BRAIN) — 4iiii Innovations is bringing power training down to a new low price—starting at $400 with its Precision crank-based system introduced at Interbike's OutDoor Demo this week.
TULSA, Okla. (BRAIN) — ICEdot has a new product that allows bikers or other adventurers to manually trigger an alert that sends their location via text message to chosen recipients.
BOULDER, Colo. (BRAIN) — At Interbike, Stages Cycling will be showing three new power meter crank models, including a hybrid carbon-alloy crankset option from FSA.
MIAMI (BRAIN) — J&B is splitting off its recumbent brand from its cruisers and adult trikes, creating a new brand, Sun Seeker. The cruisers and trikes will continue to be marketed as Sun Bicycles.
FRYEBURG, Maine (BRAIN) — Downeast Bicycle has added SockGuy cycling socks to its clothing lineup.
The socks, all made in the U.S., are in stock now.
GRAND RAPIDS, Mich. (BRAIN) — Velocity USA is introducing a new lightweight cross-country rim at Interbike, called the Blunt SS.
SEATTLE (BRAIN) — Nutritionals brand Nuun recently joined the PeopleForBikes Coalition and will offer a special packaging of its electrolyte drink tablets with a portion of sales going to the organization.
AMES, Iowa (BRAIN) — Auto cleaner brand Armor All is introducing a line of bicycle cleaners and lubricants in a deal with Iowa-based importer Cycle Force Group.
LUGANO, Switzerland (BRAIN) — When Assos — the inventor of the Lycra bike short and long-time supplier of high-end roadie apparel — decided to come out with its first mountain bike line, baggy shorts were not really part of the plan.
WASHINGTON (BRAIN) — Orbea is working with the U.S. Consumer Product Safety Commission to recall about 715 Avant bikes and framesets, because of concerns over cracking forks. The relevant forks were for use with disc brakes.