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Posted August 27, 2014
The new Shimano R321W

FRIEDRICHSHAFEN, Germany (BRAIN) — Timed for the opening of the Eurobike show here this week, Shimano has announced a new top-tier road shoe and some new handlebar, stem and seatpost options offered in its PRO brand.

Posted in Product/Tech Tagged Eurobike
Posted August 26, 2014

ANTWERP, Belgium (BRAIN) — Lazer Sport has unveiled the new Genesis LifeBeam helmet. The model has all the features of its Genesis helmet but with an integrated heart rate sensor.

Posted in New Products
Posted August 26, 2014

FRIEDRICHSHAFEN, Germany (BRAIN) — Garmin made two product announcements as the Eurobike show opened here with an outdoor demo day Tuesday.

Posted in Product/Tech Tagged Eurobike
Posted August 25, 2014
A Swiss Giro distributor explains MIPS to a retailer Wednesday.

SCOTTS VALLEY, Calif. (BRAIN) — BRG Sports has made a minority investment in the Swedish company that developed the MIPS helmet technology, which is used by several helmet brands including POC and Scott Sports.

Posted in Product/Tech Tagged Eurobike
Posted August 22, 2014

PETALUMA, Calif. (BRAIN) — Cargo bike brand Yuba Bicycles is launching the Flip Flop, a kids' balance bike with a rear rack and a novel frame design that can be flipped over to add about an inch to the frame size for a growing child.

Posted in New Products
Posted August 21, 2014

STOCKHOLM (BRAIN) — POC is adding MIPS technology to its Octal road helmet; the Garmin-Sharp pro team will use the new model at the Vuelta a España, which begins Saturday. 

Posted in Product/Tech
Posted August 21, 2014

CHICAGO (BRAIN) — SRAM"s new Rise 60 wheels feature a new hookless 21-mm carbon rim and new hub features. The Rise 60 wheels will be available in 27.5-inch (in January) and 29-inch sizes (in November).

Posted in New Products
Posted August 19, 2014

GOLDEN, Colo. (BRAIN) — Yeti is getting back into the cross-country race bike market with a new AS-Rc model, introduced Wednesday.

The new carbon full-suspension model uses 650b wheels for smaller sizes and 29er wheels on larger. A complete bike starts at $5,799 retail and begins shipping immediately.

Posted in New Products
Posted August 18, 2014

INDIANAPOLIS (BRAIN) — Silca, the historic Italian pump brand now owned by American engineer Joshua Poertner, is now shipping its first pump since Poertner took over the brand last year.

Posted in New Products
Posted August 15, 2014

KETCHUM, Idaho (BRAIN) — Club Ride Apparel will add a line of chamois-equipped undergarments for men and women to its 2015 Spring-Summer line. The InnerWear line includes various chamois thicknesses tied to varying ride times from one to four hours.

Posted in Product/Tech
Posted August 15, 2014

OGDEN, Utah (BRAIN) — Enve has added a carbon 29er mountain bike fork to its fork lineup, which previously included road and cyclocross models.

The $625 retail Mountain Fork includes an optional molded carbon fender and carbon fiber brake line clasps.

Posted in New Products
Posted August 15, 2014

OGDEN, Utah (BRAIN) — Enve has added a carbon 29er mountain bike fork to its fork lineup, which previously included road and cyclocross models.

The $625 retail Mountain Fork includes an optional molded carbon fender and carbon fiber brake line clasps.

Posted in New Products
Posted August 14, 2014

MADISON, Wis. (BRAIN) — A recent CycleOps contest resulted in more than 50 new routes being added to the brand's Virtual Training database.

Posted in Product/Tech
Posted August 13, 2014

SAN DIEGO (BRAIN) — Speedplay, Inc. is now selling a public version of the pedals it has provided to some sponsored pro road riders for the Spring Classics for several seasons.

Posted in New Products
Posted August 13, 2014

MINNEAPOLIS, Minn. (BRAIN) — Kinetic Trainers' 2015 model line will include its first rollers, plus the brand's first bike accessories that are unrelated to its stationary trainer products — a water bottle cage and a seat bag. The brand will introduce the new products at Eurobike and Interbike.

Posted in Product/Tech
Posted August 12, 2014

PETALUMA, Calif. (BRAIN) — Upscale mountain bike clothing brand Kitsbow has introduced its first women's top, the All-Mountain Jersey. 

Posted in New Products
Posted August 11, 2014

STELLENBOSCH, South Africa (BRAIN) — The developers of a rear-facing radar system, that would give cyclists information about vehicles approaching from behind, are raising start-up money on the crowd funding site Dragon.

Posted in New Products
Posted August 7, 2014

FAIRFAX, Calif. (BRAIN) — Osmo Nutrition is introducing an organic kids' hydration mix at the Outdoor Retailer trade show in Salt Lake City this week.

Posted in New Products
Posted August 7, 2014

CHICAGO (BRAIN) — Xentis-USA is now offering the complete line of Xentis carbon wheels in the U.S. The wheels are hand-made in Austria and are available to U.S. dealers from the Xentis-USA distribution center near Chicago.

Posted in New Products
Posted August 6, 2014

NORTH VANCOUVER, British Columbia (BRAIN) — Launched last year as an aluminum 27.5-inch trail bike, Rocky Mountain's Thunderbolt gets the carbon treatment for 2015.

Posted in New Products

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