WATERLOO, Wis. (BRAIN) — Trek Bicycle is expanding its Émonda road bike line — which is highlighted by its super-light Émonda carbon frames introduced last year — to include a new aluminum frame model, the Émonda ALR.
SAN FRANCISCO (BRAIN) — Commemorating Bianchi's 130th anniversary, Timbuk2 is adding a touch of celeste green to its bag line with a limited-edition Bianchi Prospect Pack and a Facebook sweepstakes with prizes including a Bianchi road bike and various accessories.
ATLANTA (BRAIN) — Wilier Triestina is now offering its Cento1SR frames and complete bikes with a standard aerodynamic seatpost as an alternative to its integrated seatpost design.
LONGWOOD, Fla. (BRAIN) — Specifically designed for BMX use, the Subrosa Street Rail is 8 feet long and 18 inches high. It can be broken down into 4-foot sections for transport, and a connector is available to tie two rails together for a 16-foot rail.
BURNABY, British Columbia (BRAIN) — Easton Cycling is offering its aluminum-rimmed Heist mountain bike wheels with three internal rim width options — 24, 27 and 30 mm.
The Heist wheels are all tubeless compatible out of the box, with rim strip and valve installed.
NEWBURY PARK, Calif. (BRAIN) — Giant Bicycle is adding a new bike brand, Momentum, aimed at new bike recreational riders. The company said the new brand is inline with recent research on bicycle use in America.
HELSINKI (BRAIN) — Amer Sports has agreed to Sports Tracker, a company that offers mobile apps that track sporting activities. Like Amer, Sports Tracker is based in Finland.
BOULDER, Colo. (BRAIN) — Stages Cycling has released a firmware update for its power meter and an update to its mobile app.
IRVINE, Calif. (BRAIN) — Felt Bicycles is recalling about 200 of Felt Deep Six and El Guapo cruiser bikes because the coaster brakes can fail. The company is replacing the driver in the bike's rear hub to remedy the situation.
BLOOMINGTON, Minn. (BRAIN) — Rever, a new component brand from the owners of Jagwire, is now shipping its first product, a cable-actuated disc brake designed with the needs of U.S. cyclocross and gravel racers in mind.
ALISO VIEJO, Calif. (BRAIN) — Fizik has released its 2015 pro team edition Aliante saddle, part of a program the brand has been running for 15 years.
For 2015, the Aliante model saddle's shape has been refined and improved with new technology and materials to create the lightest ever Aliante.
HAYWARD, Calif. (BRAIN) — Bianchi USA has just received its first shipment of its Impulso 105 Disc Compact, a disc-brake equipped road bike that retails for $1,599.99.
WHITTIER, Calif. (BRAIN) — 3G Bikes is offering three new models in the urban/city category, to complement its beach cruiser bike models.
The new G'Linda and Melrose women's bikes and the Chicago men's bike are designed to offer dealers high margins with attractive retail price points.
BOULDER, Colo. (BRAIN) — Green Guru is launching a new bag that can convert between a backpack, messenger bag and brief case as needed on trips and daily life.
POOLE, United Kingdom (BRAIN) — Bike-care brand Muc-Off has added a new range of athlete protection creams, which includes warm-up creams, a "power cream," and "ultra-endurance cream" as well as a recovery balm.
AURORA, Ontario (BRAIN) — Canadian e-bike system manufacturer BionX International has a new OE relationship with bike maker Devinci