SAN FRANCISCO, CA (BRAIN) — Comparable to an IV drip in the treatment of mild to moderate dehydration, SOS Rehydration Drink is the only product to use the World Health Organization's oral rehydration standards.
PHILADELPHIA, PA (BRAIN) —With a focus on fit and adjustability, Fuji has released its new tri/TT bike, the Norcom Straight.
EMERYVILLE, CA (BRAIN) — Tern is conducting a voluntary recall of some bike models because the company has discovered a weakness in the frame welds.
POINTE-CLAIRE, Quebec (BRAIN) — The Assos corporate jersey features a new pattern design.
CHATTANOOGA, TN (BRAIN) — Lynskey Performance Designs is now offering two new Lynskey-designed carbon fiber road forks to match its road bikes.
IRVINE, CA (BRAIN) — Shimano on Tuesday gave the media the go-ahead to publish details of its updated Ultegra mechanical road group, which borrows features from its top-of-the-line Dura-Ace mechanical group.
MADISON, WI (BRAIN) – Designed specifically to accommodate medium wheelbase recumbents, Saris’ new Freedom Long Wheelbase Bar converts a standard Saris Freedom two-bike rack to accept bikes with axle-to-axle measurements of up to 57 inches.
SANTA CRUZ, CA (BRAIN) — The Sweep is the newest addition to X-Fusion’s 34-millimeter-stanchion line of forks. Joining the Slant (26-inch) and the Trace (29er), the Sweep is a dedicated 27.5-inch-wheel fork.
Industry opinion is split over whether 1x11 drivetrains like SRAM’s off-road system have wider application beyond mountain biking.
BOULDER, CO (BRAIN) — VeloPress' latest title is "My Time" by 2012 Tour de France champion Bradley Wiggins of Team Sky.
APTOS, CA (BRAIN) — There may be a sliver of light at the end of the tunnel for retailers frustrated with creaky, plastic-y, non-serviceable OEM bottom brackets in $8,000 bikes.
WASHINGTON, D.C. (BRAIN) — 3T is issuing a voluntary recall of all Aura Pro custom edition aero bars. The bars were fitted as original equipment on certain Cervélo 2013 model-year bikes, including the P3 spec’d with Shimano Ultegra and the P5 Three spec’d with SRAM Red.
Stocking parts and tools to service multiple bottom bracket, axle and fork sizes is a retail headache.
SEATTLE, WA (BRAIN) — Nikwax's Basefresh is a detergent/conditioner for synethetic activewear. It deodorizes, inhibits the build-up of body odors, accelerates drying and improves the cooloing efficiency of base layers.
Power training gets simpler and more affordable. Will dealers capture new business?
SAN VENDEMIANO, Italy (BRAIN) — De Marchi is introducing a line of historical jersey reproductions from cycling's golden age.
ROLLINSFORD, NH (BRAIN) — If you are a rider heavily invested in ceramic bearings in your hubs, bottom bracket and jockey wheels and are obsessive about chain cleanliness, dynamo hubs are not even on your radar.
TEMPE, AZ (BRAIN) — Pivot Cycles launched its Firebird 27.5 at the Sea Otter Classic. The new model is a larger-wheeled version of the popular Firebird long-travel bike.
MONTEREY, CA (BRAIN) — Enve introduced its first 650b downhill racing rim at the Sea Otter Classic last week. The new rim will start shipping in June separately or as part of wheelsets using DT Swiss or Chris King hubs.
AUSTIN, TX (BRAIN) — Trigger Point Performance has added to its line of personal foam rollers with the launch of the GRID Mini. The roller is 5 inches tall by 5.5 inches in diameter, with the same 3-dimensional surface as the full size original GRID roller.