MUKILTEO, Wash. (BRAIN) — FSA has launched an employee purchase program offering qualified shop employees 40 percent off wholesale pricing and free shipping, plus a team partnership program selling race teams products at 40 percent off retail. Both programs run from April through Dec. 31, 2015.
CHICAGO (BRAIN) — SRAM is launching a new series of mountain bike drivetrains called GX with pricing that slots in between that of its X5 and X1 groups and which promise wider gear range options than comparable Shimano groups.
LONG BEACH, Calif. (BRAIN) – Following a recent price reduction, Pioneer is offering an even lower price point for its dual-leg crank-based power meter.
SAN MATEO, Calif. (BRAIN) — GoPro has patented a cube-like camera housing that could reshape how its action cameras look.
BOULDER, Colo. (BRAIN) — Panaracer's new Fat B Nimble tire range is being marketed as an affordable "hard-wearing four seasons tire."
CHICAGO (BRAIN) — SRAM is expanding its Guide mountain bike disc brake line with the addition of the Guide Ultimate brakes, which promise improved performance and lighter weight than the o
LOGAN, Utah (BRAIN) — Dog Ears is an aluminum replacement for the quarter-turn mount plastic tabs used on many Garmin bike computers, including the Edge 500 series.
FORT COLLINS, Colo. (BRAIN) — Niner Bikes has added a steel-framed 700c-wheel bike to its range, called the RLT9 Steel.
The new model is designed for gravel road riding and touring.
MADRID (BRAIN) — BKOOL has added live weather conditions to its ride simulator, allowing a rider to see the current weather conditions, including rain, snow or fog, on the screen and feel the effects of a head- or tailwind.
ATLANTA (BRAIN) — A new website, Pedalwrencher.com, syncs with users' Strava.com data to track miles of use for chains, brake pads and other wearables — and may create opportunities for bike retailers to sell them those parts.
POOLE, U.K. (BRAIN) — Muc-Off’s newest chain lube is formulated for long distances and use during the harshest weather conditions, the company says.
The new Hydrodynamic lube was developed in collaboration with Team Sky.
MORGAN HILL, Calif. (BRAIN) — Specialized is working with U.S. and Canadian authorities to recall about 8,300 aerobars that were sold individually and as part of some complete Shiv aero bike models. The bars were sold from 2011 until February this year.
OGDEN, Utah (BRAIN) — ENVE has released three new products, all of which began shipping to dealers on Thursday. They include a new two-bolt seatpost, a Garmin-compatible computer mount that integrates with Enve's road stem, and a carbon water bottle cage.
BOULDER, Colo. (BRAIN) — PeopleForBikes and Yuba Bicycles have partnered to launch a limited edition Boda Boda cargo bike to raise money for bicycling infrastructure.
SAN FRANCISCO (BRAIN) — Strava has updated its mobile app with several new features, including a feature to allow users to add photos to their activity record from within the app. Previously, the Strava app required a link to the Instagram app to add photos to an activity.
DENVER (BRAIN) — Domahidy Designs announced its third bike model Monday, a carbon road bike with the simple moniker of "Carbon Road Bike."
TAIPEI, Taiwan (BRAIN) — Manufacturers and suppliers are eagerly awaiting a soon to be announced decision by the UCI that could sanction the use of disc brakes in the pro peloton.
PHILADELPHIA (BRAIN) — David Chauner, a former racer, race organizer and cycling journalist, has penned his first novel, and it has a cycling theme. It's called High Road, Chasing the Yellow Jersey.
FREEHOLD, N.J. (BRAIN) — JET Roll is now shipping a second version of its original Jet (Just Enough Tools) road tool wrap, as well as a new mountain bike version of the roll.