BRUSSELS (BRAIN) — In honor of “The Cannibal’s” 70th birthday, Eddy Merckx Cycles is introducing a limited run of 70 steel racing bikes — the EDDY70, priced at $17,500 — as the forerunner of the company’s upcoming Heritage collection of steel performance road models.
SANTA MONICA, Calif. (BRAIN) — Bonk Breaker is branching out from its energy bars with a new line of Chews.
SAN DIEGO (BRAIN) — The BMC SLR01 Ultegra features the same frameset raced by the BMC Racing ProTour team.
EUGENE, Ore. (BRAIN) — John Rezell, former editor of VeloNews and current special projects manager for Bike Friday, will release three ebooks on Monday.
Two of the books chronicle Rezell's years covering bicycle racing in the U.S. from 1989-2000.
GREENVILLE, S.C. (BRAIN) — Responding to road cyclists' recent interest in wider lightweight tires, Michelin is now offering its PRO4 Endurance tire in a 700 x 28 size. Previously the model was available no wider than 25.
MORGAN HILL, Calif. (BRAIN) — Kali Protective has launched a new enduro helmet using multi-density EPS, including a softer density foam around the head.
VALLEJO, Calif. (BRAIN) — Wren Sports is offering dealers the opportunity to sell carbon fiber water bottle cages branded with shop or club logos.
The company is offering two styles of 100 percent carbon cages.
BLUFFDALE, Utah (BRAIN) — TOGS are lightweight accessories that offer a new hand position for mountain bikers using flat or riser bars. TOGS stands for Thumb Over Grip System.
CHICAGO (BRAIN) — SRAM's top level single-chainring offroad group, XX1, is now coming with a black finish, and includes several new options, including a carbon crank protector boot and a cover for unused front derailleur mounts.
FRIEDRICHSHAFEN, Germany (BRAIN) — Lightweight, best known for its carbon wheels, is expanding its carbon fiber smart phone case line with models to fit the iPhone 6, iPhone 6 Plus and Samsung Galaxy S5.
PORTLAND, Ore. (BRAIN) — Designed with the style-conscious commuter in mind, the Showers Pass Metro Jacket is made to withstand the rigors of year-round cycling in all weather conditions.
LAS VEGAS (BRAIN) — A French company, Connected Cycle, is introducing a pedal with various electronic features, including the ability to track its location (and presumably the location of the bike it's attached to) if stolen, as well as the bike's speed, route, incline, and calories burned.
LAS VEGAS (BRAIN) — Polar is launching a new fitness monitor at the Consumer Electronics Show in Las Vegas this week. The new Polar A300 offers activity tracking, heart rate monitoring with a Polar H7 heart rate sensor, automatic sleep tracking, calorie burn and inactivity alerts.
LAS VEGAS (BRAIN) — Garmin is introducing several new wearable gadgets, some with GPS and cycling features, at the Consumer Electronics Show here this week.
STEVENS POINT, Wis. (BRAIN) — Rudy Rack has updated its Line Up Rack. The new Super Line Up Rack requires no adjustment and can handle anything from road bikes to 29ers.
The rack is available in a wall format or island format and can hold from 6 to 15 bikes. Pricing starts at $320.
STOCKHOLM (BRAIN) — The Swedish protective gear maker POC is working with Sweden-based Volvo to create a new system that gives Volvo drivers alerts when approaching cyclists.
SANTA ROSA, Calif. (BRAIN) — MindShift's Rotation180° backpacks have integrated hip packs that can rotate to allow users to access contents without removing their packs from their backs.