APTOS, CA (BRAIN) — The Praxis conversion bottom bracket is designed for use of Shimano Hollowtech cranks in either BB30, PF30, or Specialized's OSBB frames.
SANTA ANA, CA (BRAIN) — Old School BMX legend Eddie Fiola is launching his first signiture model frame, the EF | Proformer.
MORGAN HILL, CA (BRAIN) — Specialized Bicycles’ new apparel line will feature DeflectUV technology sun protection that has been integrated into the weave of the fabric. Because DeflectUV is woven into the material, it is breathable, chemical free, and will never wear off, the company said.
VANCOUVER, BC (BRAIN) — Sigma's new 12.12 model Topline bike computer calculates how many gallons of gas the rider has saved by using a bike instead of a car.
DETROIT, MI (BRAIN) — Motor City startup Shinola, which sells high-end bikes, watches and leather goods made in Detroit, is ready to start taking orders for its watches, which will ship in July.
PLEASANT VALLEY, MO (BRAIN) — Paceline Products Inc. announced Thursday that it will be distributing the HeadsUp Systems Wireless Gear Alert System, which warns drivers before they smash their roof racks into garage doors.
TORONTO, Canada (BRAIN) — Cervélo on Thursday unveiled the second frameset to come out of its Southern California R & D facility, the Rca. The company previewed the limited-production frame to a dozen journalists last week during a two-day media camp in Malibu, California.
"Maternity Leave" is a new novel by Florida cyclist, lawyer and bike importer Trish Felice Cohen. The novel's protagonist is a lawyer who fakes a pregnancy in order to take leave from her job and race her bike.
HAVERHILL, MA (BRAIN) — Mavic will display its first carbon clincher wheels at the Sea Otter Classic in Monterey, California, next month, the company announced Wednesday.
MADISON, WI (BRAIN) — Saris is now shipping its best-selling Bones rack in a new color – black. The arms and legs of the Black Bones are enhanced by the addition of a black anodized center adjustment spline for a “blackout” look.
SUPERIOR, CO (BRAIN) — Wheels Manufacturing is introducing a made-in-U.S. bottom bracket for Pressfit-30 frames that features Enduro sealed bearings.
LAGUNA, CA (BRAIN) — Fizik is adding new colors to its saddle line, including fluorescent pink, green, orange and yellow. The new collection of colors is called the Highlighter Collection.
SEATTLE, WA (BRAIN) —Nuun and Company has added three new flavors of its drink tablets for the spring and summer seasons.
GRENCHEN, Switzerland (BRAIN) — BMC is producing 50 Lamborghini 50th Anniversary Edition impec bikes to celebrate the Italian car company's anniversary this year.
OLNEY, IL (BRAIN) — Magura has announced a recall of some of its hydraulic brake levers because they can fail in extreme cold conditions.
CHAPEL HILL, NC (BRAIN) — The Upstand is a 40-gram carbon fiber kickstand that folds up for storage in the rider's pocket while riding. The stand attaches to the bike via a tab under the rear quick release that mates to a magnetized rod.
OXNARD, CA (BRAIN) — The Sci'Con MTB AeroComfort travel case fits 26-inch or 29-inch mountain bikes and features a metal structure for increased protection.