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Posted July 5, 2013

FLETCHER, NC (BRAIN) —  Looking to take the guesswork out of stocking headsets, Cane Creek is offering free to retailers a market report on headset trends.

Posted in Product/Tech
Posted July 5, 2013
The Easton EC90 Aero55 clincher wheelset

SCOTTS VALLEY, CA (BRAIN) — Easton on Friday announced a batch of new road wheels that feature tubeless tire compatibility, wider rim profiles and new hub designs.

Posted in Product/Tech
Posted July 3, 2013
BOULDER, CO (BRAIN) — Early July is the time for many new bike releases, especially for companies that supply Tour de France teams.
Posted in Product/Tech
Posted July 3, 2013
APTOS, CA (BRAIN) — Praxis is now offering its cold forged aftermarket chainrings in a new finish it calls Black 2 Tone. 
 
"This 'Black on Black' shadow finish is growing in popularity as an aesthetic on frames, so we wanted to apply it to our rings to see how it looked," Praxis' Ada
Posted in New Products
Posted July 1, 2013
A model demonstrates POC’s new Octal road helmet and road apparel.

STOCKHOLM, Sweden — For a small company, helmet brand POC is biting off a big chunk this year. At the fall trade shows, POC is diving into the road bike market with new helmet, apparel and eyewear lines. 

Posted in Product/Tech
Posted July 1, 2013
Inside Line Equipment Transfer bag

BERKELEY, CA (BRAIN) — The Inside Line Equipment Transfer bag is made for racers to keep gear organized on the way to and from the race. It's made in the U.S. of U.S.-made materials.

Posted in New Products
Posted July 1, 2013
The ST-R785 hydraulic/electric lever.

IRVINE, CA (BRAIN) — Shimano this weekend publicly released details of its updated Ultegra Di2 group with a hydraulic disc brake option. The Japanese component giant said the new parts will be available in November.

Posted in Product/Tech
Posted June 28, 2013
EMERYVILLE, CA (BRAIN) — The latest Clif Bar flavor, called Sierra Trail Mix, is the first from the company to be made with cocoa grown on Rainforest Alliance Certified farms. The bars carry the Alliance's "frog" seal on the packaging.
Posted in New Products
Posted June 27, 2013
Finish Line Max Suspension Spray

HAUPPAUGE, NY (BRAIN) — Finish Line's new Max Suspension Spray is intended to reduce friction on suspension stanchions.  

The company said Max smoothes out, quiets, and improves the performance of old and new forks, including those with coated stanchions.

Posted in New Products
Posted June 26, 2013
Retired pro George Hincapie endorses the $500 shades
Hincapie wearing the Recon Jet

VANCOUVER, British Columbia (BRAIN) — Recon Instruments is now accepting "pre-orders" for its heads-up display sunglasses that are intended for cyclists and triathletes. The Recon Jet glasses will begin shipping in December, the company says.

Posted in Product/Tech
Posted June 25, 2013

BROOKLYN, NY (BRAIN) — Champion System is now offering sublimated fabric race numbers. The company said the numbers are lighter and more comfortable for racers than paper numbers, and offer participants a keepsake from the event.

Posted in Product/Tech
Posted June 25, 2013

CARLSBAD, CA (BRAIN) — SockGuy is grouping some of its best-selling designs into six-packs as part of a retail program to help dealers increase sell-through in stores. According to SockGuy, the six-packs represent what’s hot and what’s in stock and ready to ship. 

Posted in New Products
Posted June 24, 2013
PARK CITY, UT (BRAIN) — Rocky Mountain Holster is putting a Western twist on the cruiser bike cup holder.
Posted in New Products
Posted June 24, 2013
PARK CITY, UT (BRAIN) — Rocky Mountain Holster is putting a Western twist on the cruiser bike cup holder.
Posted in New Products
Posted June 20, 2013

SCOTTS VALLEY, CA (BRAIN) — Bell's Super was developed for all-mountain trail riders and enduro racers.

Posted in New Products
Posted June 19, 2013
Highlights from the first half of Wednesday at Deer Valley
Posted in Product/Tech Tagged PressCamp
Posted June 19, 2013
The Chris King R45D hubset in red

PORTLAND, OR (BRAIN) — Chris King's R45 disc brake hubs are now available in time for shops to build wheels for the upcoming cyclocross season.

Posted in New Products
Posted June 18, 2013
GT Force Carbon Pro

BETHEL, CT (BRAIN) — GT Bicycles recently unveiled its new line of full-suspension mountain bikes, which includes three new models for 2014.

Posted in Product/Tech
Posted June 18, 2013
The Crossmax Enduro WTS wheel/tire combo

HAVERHILL, MA (BRAIN) — Mavic is introducing its first mountain bike wheel-tire combo, the Crossmax Enduro WTS. The wheelset, available in 26-inch and 27.5-inch versions, is intended for enduro racing. The company also is introducing a new shoe intended for the fast-growing discipline.

Posted in Product/Tech
Posted June 18, 2013
CHICAGO, IL (BRAIN) — SRAM's new QuickView Computer Mount Adaptor allows riders to use the company's handlebar computer mount with Garmin computers that have a slide mount or a quarter-turn twist mount.
Posted in New Products

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