PORTLAND, Ore. (BRAIN) — Cyclocross brand Retroshift has rebranded as Gevenalle and is expanding its line of components, including new hydraulic shift levers and cassette adapters designed for use in mud and dirt. The new name is derived from a pair of Dutch words and translates to “Give All.”
PHILADELPHIA (BRAIN) — J&B Importers is now stocking the E-BikeKit and E-TrikeKit from Electric Bike Technologies USA.
BOULDER, Colo. (BRAIN) — VeloPress' latest book title is "Pro Cycling on $10 a Day: From Fat Kid to Euro Pro," by Phil Gaimon, a member of Team Garmin-Sharp.
BURNABY, British Columbia (BRAIN) — Sugoi is launching a Peter Sagan "Green Machine" Signature Jersey at the Tour of California this Sunday.
NEW YORK (BRAIN) — Bluff Works, which got rolling via a Kickstarter.com campaign last year, offers made-in-the-U.S. men's pants that are suitable for office work, travel and bike commuting.
CHICAGO (BRAIN) — SRAM has released two new mountain bike wheels, the Roam 30 and Roam 40, and its Quarq division has lowered the price of its power meter cranks and chainrings, which are now being sold separately to increase flexibility.
CHICAGO, IL (BRAIN) — SRAM puts 1-by-11 within reach of more mountain bikers with the new X1 group, its first such offering to hit a price point less than $1,000.
WATERLOO, Wisc. (BRAIN) — Trek retailers are now selling a new disc-brake equipped version of the Trek Domane, the company's endurance road bikes.
The Domane line features Trek's IsoSpeed feature, which isolates the seattube from the seatstays, for improved comfort.
BIG FLATS, N.Y. (BRAIN) — Stan's NoTubes is now accepting dealer orders for its first carbon mountain bike wheel, the ZTR Valor 29er Wheelset.
LYON, France (BRAIN) — Mavic is celebrating its 125th anniversary with VIP events in France as well as limited edition products available worldwide.
In France, company officials and guests attended a two-day event tracing Mavic's history at several locations.
CHICAGO (BRAIN) — SRAM's new model year 2015 road hydraulic brakes are in production, but the company will not ship the brakes until early May. SRAM recalled its entire road hydraulic brake product line in December.
FT. COLLINS, Colo. (BRAIN) — Niner introduced several new products this week, including a new eccentric bottom bracket design to convert some of its models to singlespeed use, new carbon-rimmed wheels for its complete cyclocross and mountain bikes, and a new color and two new build kit options for its RLT 9 gravel grinder/cyclocross bike.
WASHINGTON, D.C. (BRAIN) — Felt Bicycles has expanded a recall, first announced in 2010, to include some earlier and later model year bikes.
TAIPEI, Taiwan (BRAIN) — Tern's new FlightSuit is a set of protective covers that allow users to pack a Tern bike into a standard-sized suitcase for airline travel.
SAN FRANCISCO (BRAIN) — DZR Shoes has released a new line of dirt-focused cycling footwear including limited edition models.
MORGAN HILL, Calif. (BRAIN) — Specialized is veering away from its signature red with the CVNDSH Collection, inspired by British sprinter Mark Cavendish. The line includes a full road kit, shoes, saddle and special edition S-Works Venge with green as the accent color.
SAN FRANCISCO (BRAIN) — Chrome Industries' Spring Riding Kit includes the Folsom urban cycling short, a slimmer, shorter alternative to the brand's Union short.
BOULDER, Colo. (BRAIN) — CatEye's new Rapid X safety lights will switch from steady mode to flashing mode automatically when the battery power decreases to 20 percent. The flashing mode provides the rider with an hour of extra light.
NEWBURY PARK, Calif. (BRAIN) — Rena Kyles of Green Bay, Wis., is the latest winner of Liv/giant's Avail Inspire Design Contest, held with the Young Survival Coalition.
YSC is a global organization dedicated to the critical issues unique to young women who are diagnosed with breast cancer.