Product/Tech

VALLEJO, Calif. (BRAIN) — Wren Sports is offering dealers the opportunity to sell carbon fiber water bottle cages branded with shop or club logos. 

The company is offering two styles of 100 percent carbon cages.

PORTLAND, Ore. (BRAIN) — Cyclocross component maker Gevenalle ventures into the world of gravel riding with the new GX dropbar shifter set.

BLUFFDALE, Utah (BRAIN) — TOGS are lightweight accessories that offer a new hand position for mountain bikers using flat or riser bars. TOGS stands for Thumb Over Grip System.

The new SRAM DirectMount Badge.

CHICAGO (BRAIN) — SRAM's top level single-chainring offroad group, XX1, is now coming with a black finish, and includes several new options, including a carbon crank protector boot and a cover for unused front derailleur mounts.

The Lightweight Schutzschild case for iPhone 6.

FRIEDRICHSHAFEN, Germany (BRAIN) — Lightweight, best known for its carbon wheels, is expanding its carbon fiber smart phone case line with models to fit the iPhone 6, iPhone 6 Plus and Samsung Galaxy S5. 

PORTLAND, Ore. (BRAIN) — Designed with the style-conscious commuter in mind, the Showers Pass Metro Jacket is made to withstand the rigors of year-round cycling in all weather conditions.

LAS VEGAS (BRAIN) — A French company, Connected Cycle, is introducing a pedal with various electronic features, including the ability to track its location (and presumably the location of the bike it's attached to) if stolen, as well as the bike's speed, route, incline, and calories burned.

Tagged Consumer Electronics Show

LAS VEGAS (BRAIN) — Polar is launching a new fitness monitor at the Consumer Electronics Show in Las Vegas this week. The new Polar A300 offers activity tracking, heart rate monitoring with a Polar H7 heart rate sensor, automatic sleep tracking, calorie burn and inactivity alerts.

Tagged Consumer Electronics Show
The Fenix 3 is a new GPS-enabled training watch from Garmin.

LAS VEGAS (BRAIN) — Garmin is introducing several new wearable gadgets, some with GPS and cycling features, at the Consumer Electronics Show here this week.

Tagged Consumer Electronics Show

STEVENS POINT, Wis. (BRAIN) — Rudy Rack has updated its Line Up Rack. The new Super Line Up Rack requires no adjustment and can handle anything from road bikes to 29ers.

The rack is available in a wall format or island format and can hold from 6 to 15 bikes. Pricing starts at $320.

SQUAMISH, British Columbia (BRAIN) — The new clothing brand 7Mesh is launching with a limited edition Revelation rain jacket, which is now available. 7Mesh's first full line will arrive in February.

STOCKHOLM (BRAIN) — The Swedish protective gear maker POC is working with Sweden-based Volvo to create a new system that gives Volvo drivers alerts when approaching cyclists.

Tagged Consumer Electronics Show

SANTA ROSA, Calif. (BRAIN) — MindShift's Rotation180° backpacks have integrated hip packs that can rotate to allow users to access contents without removing their packs from their backs.

ST. JOHNSBURY, Vt. (BRAIN) — Indoor riders will be able to experience wind resistance — pinned to actual conditions on the simulated course they are riding — in a new update to Bkool's Indoor simulator software for Mac, Windows and Android.

PORTLAND, Ore. (BRAIN) — Cyclone Bicycle Supply is now the exclusive U.S. distributor for the FLY 6 LED 30 Lumen tail light, which has a built-in HD camera.

Tagged Distributor news

TREVIGLIO, Italy (BRAIN) — Bianchi has unveiled the bikes it will provide to Team LottoNL-Jumbo for 2015. The team will ride the Italian brand's Oltre XR.2 model in a full-celeste color, Bianchi's iconic paint scheme. The team bikes also will feature a logo paying tribute to the brand's 130th anniversary.

EUGENE, Ore. (BRAIN) — Rolf Prima has released its fifth-anniversary Special Edition Vigor FX track wheelset in polished silver and all-back colors.

WASHINGTON (BRAIN) — The German helmet brand UVEX is recalling nearly 47,000 helmets sold in the U.S. from 2009 through June 2014 because the helmets' chinstraps can fail.

PHOENIX (BRAIN) — Pivot has updated its Mach 429 SL Carbon bike, with a frame that is 226 grams lighter than previously and with integration for Shimano's XTR Di2 system.

Drifter Jean

PETALUMA, Calif. (BRAIN) – Mountain bike apparel brand Kitsbow is getting into urban bike apparel with the Drifter Jean, a classic denim pant tailored to cyclists.

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