SANTA CRUZ, CA (BRAIN) — A new company, Retrofitz, will convert nearly any street shoe into an SPD cleat-compatible cycling shoe. Among its standard offerings is a cross-country running shoe converted into a super light "race day" shoe for cyclocross or mountain biking (shown).
LOUISVILLE, CO (BRAIN) — Wheels Manufacturing's new BB Multi Kit adapts Shimano's 24mm and SRAM/Truvativ's 24mm amd 22mm cranks to fit virtually any BB30 or Presfit 30 frame.
ATLANTA, GA (BRAIN) — Wahoo Fitness is now shipping its RFLKT computer, which displays data from the user's iPhone fitness apps.
LAGUNA, CA (BRAIN) — Crankbrothers is launching a new pedal designed specifically for downhill racing. Prototype Mallet DH/Race pedals were used by several pros during the 2012 season and were used by Greg Minnaar to win a world champioship last year.
KENT, WA (BRAIN) — Raleigh designed the Misceo Trail i11 hybrid bike for tackling trails, commuting to work or setting off for the local watering hole.
HAUPPAUGE, NY (BRAIN) — Finish Line Technologies Inc.’s new rust-busting product, Chill Zone, is designed to free bike parts that are rusted stiff and would normally need to be replaced.
BOULDER, CO (BRAIN) — CycleTEK is a new brand introducing its Momentum1 indoor cycling trainer.
EUGENE, OR (BRAIN) — Rolf Prima has begun shipping the company’s Ralos mountain bike wheels with the new XD driver that is SRAM 1x11 XX1 compatible.
MORGAN HILL, CA (BRAIN) — Specialized is working with the Consumer Product Safety Commission to recall about 12,200 bikes due to faulty carbon forks. Models affected are the 2012 and 2013 Tarmac SL4, 2013 Crux and 2013 Secteur Disc complete bikes and framesets.
SALT LAKE CITY, UT (BRAIN) — Showers Pass introduced its new line of wet weather cycling gloves at the Outdoor Retailer Winter Market here this week.
LAGUNA BEACH, CA (BRAIN) — Troy Lee Designs returns to its roots with the launch of the new A1 trail helmet, a departure from the carbon fiber full-face, moto-inspired helmets for which the brand is known.
LAGUNA, CA (BRAIN) — KORE is offering two new hub designs designed to work with SRAM's XX1 drivetrain.
SPEARFISH, SD (BRAIN) — Quarq is releasing two new power-measuring crank designs with refined designs, lighter weight and more crank lengths than its previous offerings.
The SRAM-owned company's new cranks are called the ELSA 10 and RIKEN 10.
SCOTTS VALLEY, CA (BRAIN) — Giro's Petra shoe model is part of the brand's new women's series. The Petra is intended as a multi-purpose shoe, comfortable on and off the bike.
POSSOLEONE, Italy (BRAIN) — Fizik is offering retailers a new slatwall-compatible point-of-sale display that helps consumers choose among its many bar tape options.
DENVER, CO (BRAIN) — Rudy Project has added a new line of casual, sports-inspired sunglasses, the Deewhy line.
The line is named for an Australian beach and the company says the line "gives an unmistakable and stylish sport style to those carefree moments."