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Posted January 3, 2013
From the December 2012 issue of Bicycle Retailer & Industry News
From the December 2012 BRAIN

POSTFACH, Germany (BRAIN) — Disc brakes on road bikes? Not so fast, says Germany’s brake specialist, Magura.

Magura has launched a study logging how a number of test riders use disc brakes over miles of European roads before deciding whether the technology is an option for the company.

Posted in Product/Tech Tagged From the Magazine
Posted January 2, 2013

BOISE, IDAHO (BRAIN) — With an eye toward aggressive trail riding, retailer Alan Klarc is setting up in-house fabrication for a line of steel mountain bikes to be sold through his Boise shop, Velomech, starting this spring or summer. 

Posted in Product/Tech
Posted January 2, 2013
Deda Elementi Superleggero stem

MILAN, Italy (BRAIN) — Deda Elementi is offering a line of 31.7 mm diameter stems and handlebars for 2013, including a sub-100 gram stem.

The company claims its Superleggero stem is the lightest production stem on the market at 99 grams for the 110 mm length.

Posted in New Products
Posted December 28, 2012

LANCASTER, PA (BRAIN) — Seatsleev is a minimalist way for riders to carry essentials on the bike. The saddle pack is made of heavy gauge elastic bands and a grippy fabric to hold a tube, CO2 cartridges, tire levers and a multi-tool.

Posted in New Products
Posted December 28, 2012

SAN FRANCISCO, CA (BRAIN) — Strava has added more advanced power and heart rate analysis features to its premium subscription service.

Posted in Product/Tech
Posted December 21, 2012
The Gates Pedal Strap Kit

MILWAUKEE, WI (BRAIN) — Fyxation is offering a new kit that includes a Gates pedal strap and a Gates platform pedal. The urban-oriented brand says the straps are becoming a popular alternative to clips and straps or clipless pedals for fixed gear riders and commuters.

Posted in New Products
Posted December 20, 2012
Rudy Project Stratofly

DENVER, CO (BRAIN) — Italian sunglass maker Rudy Project is introducing a new model line that it says merges performance features from some of its previous models.

Posted in New Products
Posted December 18, 2012
The 26-inch Norco Havoc

WASHINGTON, DC (BRAIN) — Norco and Wilier Triestina each separately issued bike recall notices Tuesday in cooperation with the U.S. Consumer Product Safety Commission. Norco is recalling some 24- and 26-inch-wheeled dirt jumping bikes because the frames can break.

Posted in Recalls
Posted December 17, 2012

BOULDER, Colo. (BRAIN) — For roadies who need a little foot warmth, improved aerodynamics and an occasional laugh from the peloton, Podium Shoe Covers makes covers in 12 designs.

Designs include a work boot, dress shoes, roller skates and high heels.

Posted in New Products
Posted December 13, 2012
Racing Weight, second edition
Posted in New Products
Posted December 12, 2012

OXNARD, CA (BRAIN) — Without releasing many details, the Italian component company Tiso announced Wednesday that it will soon release a 12-speed wireless electric road drivetrain.

Posted in New Products
Posted December 11, 2012
Deda Elementi Mnlink seatpost

MILAN, Italy (BRAIN) — Deda Elementi is now offering a carbon seatpost built for Selle Italia's monolink seat rail standard. 

Posted in New Products
Posted December 10, 2012
New company specializes in testing rotating friction in bike parts
Smith in his lab Monday.

BOULDER, CO (BRAIN) — Visitors to Jason Smith's workshop — should they be far enough down the rabbit hole of bike geekdom to appreciate it — might be treated to a fairly eye-opening demonstration about bike chain friction.

Posted in Product/Tech Tagged Company Profile
Posted December 6, 2012

RAPID CITY, SD (BRAIN) — Strider Sports is introducing a winter accessory for its no-pedal balance bikes. The Snow Strider Ski attachments were designed and built to work with any Strider ST balance bike.

Posted in New Products
Posted December 5, 2012

BOULDER, CO (BRAIN) — Cateye has added digital heart rate, speed and cadence functions to its popular Strada Wireless cycling computer.

Posted in New Products
Posted December 5, 2012
Brooks Pickwick backpack

WEST MIDLANDS, England (BRAIN) — The Pickwick backpack from Brooks is made in Italy with water-treated European canvas and Brooks leather trim. It features one secret pocket and one extra compartment, both hidden on the back of the bag, and closed with waterproof zips.

Posted in New Products
Posted December 4, 2012
Mophie OutRide

SANTA ANA, CA (BRAIN) — The mophie OutRide case is now available, the company announced Tuesday.

Posted in New Products
Posted December 4, 2012
Serotta Fondo SG

SARATOGA SPRINGS, NY (BRAIN) — Serotta this week released a new titanium road bike model, the Fondo SG. 

Posted in New Products
Posted November 30, 2012
Kinetic inRide kit

MINNEAPOLIS, MN (BRAIN) — The Kinetic inRide system wireless combines an iPhone app with any Kinetic stationary trainer, providing wattage, speed and cadence data.

Posted in New Products Tagged Mobile bike apps
Posted November 29, 2012

BOULDER, CO (BRAIN) — VeloPress' latest book, The World's Toughest Endurance Challenges profiles 50 of the most extreme marathons, triathlons, bike rides, adventure races, climbs, open-water swims and other iconic endurance events from around the world.

Posted in New Products


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