GRAND RAPIDS, Mich. (BRAIN) — Velocity USA is now making clothes hangers out of scrap rims that did not meet its quality control standards.

BOULDER, Colo. (BRAIN) — Racing Weight Cookbook is the third title in VeloPress' Racing Weight series. The book includes more than 100 recipes intended to help athletes hit their ideal weight without compromising performance.

CAMPBELL, Calif. (BRAIN) — Kinesiology tape brand Rocktape has released Rock Sauce, topical lotion for isolated muscle pain and joint soreness.

CHEROKEE VILLAGE, Ark. (BRAIN) — Tour of Flanders: The Inside Story is a new book about the Flemish spring classic by Les Woodland.

TORONTO (BRAIN) — Cervélo has updated its venerable P2 triathlon bike.

The new P2 has a wider range of fit options and features Cervélo's new P-Series geometry, which has sizes ranging from 45cm (which has 650c wheels) and 48 to 61 (700c wheels).

A SRAM Red disc caliper

CHICAGO (BRAIN) — SRAM is promising to have its new hydraulic brakes ready to go back on consumers' bikes sometime during the second half of April.

LAS VEGAS (BRAIN) — Schwinn unveiled its new CycleNav Smart Bike Navigator at the 2014 Consumer Electronics Show here last week.

INDIANAPOLIS (BRAIN) — Six months after its launch, Zipp’s Vuka Fit app and web software is approaching 5,000 unique users, Zipp officials say.

The Sidi Insider in camo.

TREVISO, Italy (BRAIN) — Sidi is introducing a line of casual, urban shoes as part of its 2014 Sidi Sport Collection. 

BOULDER, Colo. (BRAIN) — RockyMounts has introduced a new upright bike rack attachment called the BrassKnuckles.

LONG BEACH, Calif. (BRAIN) — Profile Design claims its RZ2 frame-mounted bottle system improves the aerodynamics of any bike.

MINNEAPOLIS, MN (BRAIN) — Cyclists don't have to sacrifice fashion for function with Donkey Label’s new Merino wool socks. Constructed with the highest-quality fabrics in a flat-knit crew style, these socks combine superior durability with a unique style.

BOULDER, CO (BRAIN) — Developed a taste for Skratch Labs’ Exercise Hydration Mix even when not training hard or putting in a long day in the saddle? Then the new Daily Electrolyte Mix is here to quench your hankering.

CHICAGO (BRAIN) — SRAM has signed licensing deals with Accell Group and Chromag, allowing them to manufacturer chainrings using SRAM’s X-Sync design that they can distribute through their own channels.

Stealth Pocket 500

ESCONDIDO, CA (BRAIN) —XLAB has a new toptube storage bag for bikes with angled stems or with cables entering the toptube.

The Padrone in white

BOULDER, CO (BRAIN) — CatEye is responding to consumer requests for a bike computer with larger numbers — for riders with aging eyes and for those getting bumped around riding offroad.

Sven Nys' Boone

BAAL, Belgium (BRAIN) — Trek unveiled a new line of cyclocross bikes that feature the company's IsoSpeed decoupler, previously used on its Domane endurance road bikes. The decoupler isolates the seattube from the toptube to increase comfort.

ATLANTA, GA (BRAIN) — Wahoo Fitness's RPM Cadence Sensor is a 7-gram wireless cadence sensor.

BOULDER, CO (BRAIN) — Green Guru, which makes a variety of products from used bike inner tubes, is launching its latest product with a campaign,

MORGAN HILL, CA (BRAIN) — Specialized is working with the U.S. Consumer Product Safety Commission to recall about 173 commuter bikes because of a problem with their dynamo front hubs.


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