LAS VEGAS, NV (BRAIN)—It seems like only yesterday Crankbrothers was just a pedal company. But at Interbike attendees would be hard pressed to find the pedals among the company’s colorful headsets, wheelsets and the adjustable Speedball post.
The pedals are still there in many new colors, as are new integrated cranksets, pumps and tools. But its entry into new product categories is what will surely get people’s attention.
“Our original plan was to make products that advance the design, fashion and visual appeal of bikes,” said Andrew Herrick, a Crankbrothers partner.
“Given that white seems to be the bike color of the hour, I think our colorful parts look good on those bikes. We would have moved earlier on these ideas, but we were working to get the pedal, pump and tool line established and that took all our time,” he added.