MONTEREY, CA (BRAIN)—Niner Bikes unveiled its limited edition M.C.R. frame on Friday afternoon at Sea Otter along with IMBA, which will receive the proceeds from the sale of the bikes.
The frame design represents Vermont’s popular Kingdom trails, a network of singletrack in the Green Mountains where IMBA has volunteered over the years. The idea came from a Vermont rider who won Niner Bikes’ challenge to submit an IMBA-themed frame design for the fundraiser.
Niner Bikes received more than 70 entries from as far away as Jamaica and South Korea, but settled on a set of topographic maps of the Kingdom Trails. Niner Bikes will produce 25 of the frame and matching Reynolds, which will retail for about $1,150.
Niner Bikes co-founder Steve Domahidy (left in picture) said it was a no-brainer to select IMBA as the inaugural beneficiary of its giving program.
“All of the trails we ride are because of the IMBA organization,” Domahidy said.
Matt O’Connor, IMBA’s development coordinator, is looking forward to the exposure gained from having the frames circulate in the industry, all spreading IMBA’s message.
Domahidy said Niner Bikes will continue its limited edition program with different charities in future years.
— Nicole Formosa