AGOURA HILLS, CA (BRAIN)—With more people ditching their cars for bikes, Gramicci is seizing the moment by launching an urban biking apparel line.
"As more people are biking, they need clothes built for sport, but also for life," said Marty Weening, president of Gramicci. "This is a niche Gramicci already fills, but extending into biking apparel that can be worn to an office not the typical spandex and fluorescent stripes is a big opportunity. Our own employees are perhaps the best ambassadors for this movement, as many now use bikes as their primary transportation for work and play."
The company has unveiled a new urban biking line consisting of 11 styles for women and 13 for men, including pants, capris, shorts, skirts, jackets and performance tees in a
variety of proprietary fabrics with Gramicci's signature "Never the Norm" washes and finishes.