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NiteRider Launches 2012 Product Line

Published June 7, 2011

SAN DIEGO, CA (BRAIN)—NiteRider's new rechargeable light line has more than doubled the light output over previous year's product offerings.

In addition to its high LED outputs, the company revealed a new entry-level series rounding out the entire line of commuter products.

NiteRider’s top of the line, race-ready light line is the Pro Series. In 2011, the flagship light for hardcore riders and racers was the Pro 1400 LED. This year, the light will now pump out 3000 lumens. The Pro 700 LED is replaced by the Pro 1500 LED. Standard units still incorporate NiteRider’s D.I.Y. software allowing the rider maximum programmability.

“Our designers and engineers have maximized the significant and rapid developments in LED technology," said Mike Ely, vice president of sales and marketing for NiteRider. "Not only are we doubling lumens, we are keeping the costs affordable for our cycling customers.” A lumen is the measurement of light output perceived by the human eye.

“Three years ago, our cost per lumen was approximately one dollar," Ely added. "Today, our cost per lumen hovers around 30 cents. All this translates to more value for the NiteRider customer.”

The popular USB rechargeable commuter light, the MiNewt Mini.150 now becomes the MiNewt Mini.300, doubling the output and remaining the bargain price of $99.99. The top end of the MiNewt Series is the MiNewt Pro 750 with a $249.99 MSRP. The all-in-one modular MiNewt Cordless are now available in 350 and 600 lumen models.

Ely noted the company is dedicated not only to the night trail rider and racer, but all cyclists that ride after dark. “In our 21-year history this is absolutely our most impressive and complete lineup to date," Ely said.

NiteRider’s entry-level lights start with the fun Lightning Bug and Stinger Series. New this year is the impressive Mako Series (pictured), replacing the UltraFazers. These battery operated, easily mounted units offer up to 130 lumens and range from an affordable $24.99 to $49.99.

The 2012 product line will be online and in stores early July.

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