WATERLOO, WI (BRAIN)—Trek Bicycle has created a lineup of Livestrong-themed bikes to support the fight against cancer.
With the sale of each iconic yellow and black bike, $50 will be donated to the Lance Armstrong Foundation, the organization established in 1997 by the cancer survivor and champion cyclist to serve people living with cancer and empower communities to take action. The foundation is now known publicly by its powerful brand—Livestrong—and is a leader in the global movement on behalf of 28 million people around the world living with cancer today.
The model year 2012 bikes will carry an exclusive Livestrong aesthetic and will be an addition to Trek’s most popular line of bikes globally; the FX series of fitness hybrids. The FX, known for its versatility as a bike that can be ridden for fun, fitness, or commuting, will now have a model that carries a message of hope and strength. The Livestrong FX will be available in a men’s and women’s frame with the addition of the Livestrong FX WSD.
“We are grateful to Trek for supporting the Livestrong movement through this innovative collection,” said Doug Ulman, Livestrong president and CEO. “People can practice a healthy lifestyle while supporting our cause and we hope that double benefit provides an added incentive for consumers.”