HAVERHILL, MA (BRAIN) — French brands Mavic and Time announced Tuesday that they would collaborate on development of new clipless pedal technologies.
The companies said they would work together to develop and market road and mountain bike pedals made in France and based on Time's ICLIC and ATAC technologies.
“Such a strategic alliance allows the two brands, whilst remaining independent, to share their experience and join forces to explore new technological opportunities with the objective of developing products of the highest quality,” said Roland Cattin, president of Time.
Mavic has offered pedals on and off over the last few decades. In 2008 the company introduced a three-model line of road pedals, which it stopped selling last year.