BOISE, Idaho (BRAIN) — K-Edge—maker of aluminum chain catchers and mounts for cycling computers and cameras—has lowered its pricing as much as 20 percent at retail.
“Our products are twice as good (as competitors’), but were also twice the price,” said Tim Kelley, director of sales at K-Edge. “Our new pricing greatly decreases this gap and makes the decision to upgrade from a lesser or plastic offering much easier for the consumer.”
In addition to the new pricing program, K-Edge now offers in-store POP displays for retailers, available from the brand's distributors. These brushed aluminum displays with new lower-priced product will arrive at shops in the coming weeks.
All K-Edge products are machined at the company’s facility in Boise, Idaho.