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Shimano targets trail/enduro riders with new shoe line and pack

Published July 10, 2014

IRVINE, Calif. (BRAIN) — Shimano is targeting trail riders and enduro competitors with a new line of shoes and a pack announced Thursday.

New pack

The $90 Enduro RacePack includes a tool and pump organizer, eyewear holder, zippered fleece pocket, reflective details and a loop for light attachment. Special features for enduro and trail riders include storage for a full-face helmet, goggles and armor, a hydration reservoir compression cord to improve stability while riding, easy-access side pockets for quick stops during enduro stages, an additional pocket for a water bottle or jacket, a removable waiste belt for technical descents and a lightweight, body-hugging fit thanks to a X-Harness system.

The pack has 4 liters of storage space and weighs 605 grams without a reservoir. It will be available in August in a limited edition black/yellow color scheme. A black/Lightning Blue edition will be available in January 2015.

New shoes

The SH-M200

The three new shoe models all feature Shimano's Torbal Technology. Short for "Torsional Balance," the feature allows the outsole to twist, allowing for lateral movement of the rider, while keeping the forefoot aligned with the pedal. The company said, "This encourages a natural rider “flow” motion, improving control especially during technical downhills, and allowing aggressive trail riders to push their limits even further."

The new shoes also feature new dual-density, extra-cushioned insoles for stability during the pedal stroke and enhanced shock absorption and cushioning for the foot. Heels and toes are protected from impacts with the combination of the low-profile, armored upper and molded, raised rubber sole. 

The three models include the SH-M200, which has the most foot protection, including an asymmetrical collar for ankle protection. It also has an expanded SPD cleat adjustment range and high-traction rubber on the outer edge lugs and high durability rubber heel and pedal contact arch area. The SH-M200 will be available in the fall for $180.

The SH-M63 model has many of the features of the SH-M200 but foregoes some of armoring, resulting in a lighter shoe. It will also be available this fall, retailing for $150.

The $120 SH-M089 is aimed at trail riders. It does without the armoring of the higher priced models, but still offers the Torbal feature, expanded cleat adjustment and a high durability rubber outsole. 

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