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POC offers new clothing family aimed at Fondo riders

Published August 26, 2015
The POC Fondo Light Jersey.

FRIEDRICHSHAFEN, Germany (BRAIN) — POC's new Fondo road cycling collection is aimed at non-elite cyclists interested in performance and comfort. It is POC's third cycling collection, joining AVIP, which is focused on rider safety, and Raceday, which is aimed at elite athletes.

Fondo "is focussed simply on giving a rider the best experience possible on a bike. Cycling can take a rider anywhere and everywhere and with each ride new challenges dictated by weather, distance, and intensity will have an impact. The goal with POC Fondo has been to develop road cycling apparel that has performance, function and comfort at the core to improve everyones ride," the company said.

Peter Metcalf, the CEO of Black Diamond, told investors about the Fondo line in a conference call earlier this month. Metcalf said the line offers "a more approachable fit that appeals to the cycling enthusiast as opposed to an elite cycling athlete."

"We believe the time for a more universal line is now," he told investors on the call.

Oscar Huss, the head of product development at POC, said, "We wanted to translate all the experience we have gained from AVIP, RaceDay and working with professional cyclists to come up with a range which represented more than just performance but would also support and improve the riding experience for any rider.

The feedback from our partners has given us invaluable guidance and knowledge in design, manufacturing and making. Together we have researched different fabrics, panels and compositions and the insights have been carefully transferred and translated into the POC Fondo range of products to meet the needs of dedicated cyclists."

The POC Fondo range is being launched at Eurobike will be available in stores next spring. The Fondo range will consist of classic and light jerseys, bib shorts, wind and rain protection and accessories such as gloves, hats and arm, leg and shoe covers.

 

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