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Taipei product: Advocate Cycles founder readies Wend tire line

Published March 2, 2016

TAIPEI, Taiwan (BRAIN) — Tim Krueger, the founder of Advocate Cycles, a boutique off-road bike brand from Minnesota, is prepping a line of tires under the Wend label. Krueger will launch the full line at the Interbike show this fall.

Krueger is a former product manager for QBP's Whisky Parts Co. and Salsa brands. With help from a Kickstarter campaign, he launched Advocate Cycles last year. The company is registered as a Minnesota Specific Benefit Corporation, and has pledged 100 percent of profits after taxes to bike advocacy efforts.

The new tire brand will be restricted to the brick-and-mortar retail channel. Wend will be distributed dealer direct and via distributors. 

Krueger is showing off a single Wend model at Taipei. The Wazia model is a 4.6-inch studable fat tire. Krueger said studs are a good "insurance policy" for snow riding. Trails that are groomed specifically for snow biking get hard packed and can become icy in some conditions, making studs necessary, he said.

Topics associated with this article: Taipei Cycle Show

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