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Sigma Dealer Rebate Program a Success

Published October 16, 2007

BATAVIA, IL (BRAIN)—The inaugural Sigma Dealer Rebate Program has proven to be a huge success.

More than 200 dealers enrolled in the program that provided dealers with free sales tools, innovative products their customers were asking for, and an opportunity to make a very large margin on cycling electronics this season.

“The Hawley Company deserves special recognition for the success of this year’s program. Once again, they have proven the value of a strong rep force capable of presenting a brand to their dealers. We hope that next year more dealers will discover the benefits of this great program,“ said Brian Orloff, Sigma’s managing director.

All U.S. retailers are welcome to participate in the program. Sigma will introduce the 2008 Dealer Rebate Program at Interbike in September.

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