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BRA, 3Point5 Partner for Online Training

Published April 28, 2008
SALT LAKE CITY, UT (BRAIN)—Online retail trainer and the Board Retailers Association (BRA) have partnered to build and promote Web-based training for the board sport industry. is a leading provider of Web-based retail training. The company tests brand, technology and product knowledge using interactive “Edu-Games," which retail salespeople must pass to earn access to deep discounts on the products they sell.

“BRA, which represents independent snowboard, skateboard, surfboard and wakeboard retailers, had been looking for a partner to help deliver on its longstanding training initiative,” said Melissa Clary, executive director for BRA. “The collaboration with will ensure that all board sport retailers—including BRA members—get free access to training developed under the new initiative,” she said.

Under the agreement, will:

• Offer free sponsorship benefits on all BRA-created courses on, including logo placements and BRA contact information.
• Deliver marketing capabilities to BRA, including the ability to conduct polls, surveys, offers and events and administrative functions that will include reporting and editing capabilities.
• Offer BRA retail members a free three-month trial upgrade to subscription-based services and free hosting on one BRA-created course for a month.

In exchange, BRA agrees to endorse within the board sport industry as the online resource for its members’ retail employees. In addition, BRA will provide content and other expert resources to jointly build training courses with

“The partnership is good news for retailers,” said ZJ Boarding House co-owner and BRA Chairman Todd Roberts.“Access to standardized yet engaging employee training covering sales floor basics, product fundamentals and vendor specific training—as well as real-time tracking of employee progress by management—is long overdue. It’s going to be very well received by board sport retailers.”

“The agreement will introduce board sport retailers to a proven concept that can significantly improve sales staff proficiency in a challenging retail environment,” said director of action sports John Telfer. “It will open up a wide segment of the Action Sports market to the leader in online retail training and draw more manufacturers to”

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