PETERBOROUGH, N.H. (BRAIN)—Looking to better serve one of its oldest locations, Eastern Mountain Sports, one of the nation’s largest outdoor retailers, will relocate its North Conway store from its original location at Eastern Slope Inn three miles away to Settlers’ Crossing, a new retail development located at the gateway to this busy summer and winter resort destination.
Tripling in size, the new 18,000 square foot store will showcase a wider selection of gear and apparel and serve as the headquarters for the Eastern Mountain Sports Climbing School, the oldest climbing school on the East Coast. The climbing school quadruples in size from 750 square feet to 3,000 square feet with a new modernized look and feel. This is the second new store to open in New Hampshire during the past year, with the Portsmouth store opening last August.
“The North Conway store has been an important part of our heritage,” said Will Manzer, chief executive officer and president of Eastern Mountain Sports. “We have been fortunate to be right in the heart of one of the most passionate climbing communities in the U.S., which speaks to our roots. Our new location enables us to provide greater resources to a very loyal consumer base, while introducing the outdoor experience to visitors who return every summer and winter.”