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Performance Launches New Store Design

Published June 26, 2009

GREENWOOD VILLAGE, CO (BRAIN)—Performance Bicycle, which operates 85 bike stores across the country, has launched a new store design with a relocated store in Greenwood Village, Colorado. The company is also sponsoring a special Bike to Work Day event in Denver on June 24 and introducing a Commuter Rewards Program for cyclists the Denver area.

“The goal of the new Performance store is to demystify cycling,” said Jim Thompson, chief executive officer of Performance. “To do that, we are delivering a new kind of retail experience that is fun, informative and easy to understand. We believe that more families and individuals across America are rediscovering a great American pastime as they seek healthier, more frugal and greener lifestyles.”

The new Performance Bicycle is located in Greenwood Village at 6570 Yosemite Street, in the Arapahoe Marketplace.

Among the features at the new prototype:

* Easier bike selection. Every bike is clearly defined and placed into one of five major categories to help anyone choose the bike that’s right for them: Road, Mountain, Path & Pavement, Women’s and Kids.

* New Spin Doctor Department. Performance’s trained team of bike experts helps customers choose the equipment that’s best for them and provides fast, reliable service.

* 100 percent satisfaction/90-day guarantee. Every item Performance sells comes with a price and money-back guarantee. Any customer not completely satisfied has the right to return their purchase for a replacement or full refund. Performance also will match any advertised price on the same item within 90 days of purchase.

Performance Bicycle has allied with Denver’s primary cycling advocate, Bike Denver, to sponsor the first-ever Bike to Work Day Pelotons or team rides on Wednesday, June 24. Eight different Pelotons, each with their own ride leaders and local celebrities, will depart from eight Denver-area locations starting at 7 a.m.

As part of Performance Bicycle’s commitment to environmental stewardship and quality of life in the communities it serves, the company is introducing a Commuter Rewards Program available to all Denver-area businesses. Under the program, anyone who commutes to work for 20 days via an alternate means of transportation—biking, walking, running or public transit—can earn a $20 money card. All Denver-area business, non-profit and government workplaces are eligible to participate.

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