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Windsor Turns into Giant Brand Store

Published May 6, 2010

NEWBURY PARK, CA (BRAIN)—When Windsor Bicycle Center owner Mike Stollmeyer decided he wanted a new retail location with a completely new look for his Sonoma County, California business, he decided to partner with Giant Bicycle's retail merchandising team.

“We’ve put together an awesome store, more than doubling our retail space to 2,600 square feet,” he said. “It’s a fresh, pro look and feel. The stained concrete floor and stone countertops are trendy and modern, and the signage and pro new logo-branding lets our customers know that we are serious about being the best bike shop in our area.”

Most importantly, his investment in his new store has paid off. “My gross revenue has grown in excess of 100 percent since December 1, when we first opened for business at the new site," he said.

On May 3 and 4, Stollmeyer and his staff celebrated the grand opening of the new location for the Windsor Bicycle Center, the latest Giant Brand Store. The celebration featured a Friday night VIP event where guests could walk the inviting, open floor plan of the store, sip some of the region’s famous wines, and enjoy delicious sushi prepared on-site by a local chef. On Saturday morning, the grand opening offered group rides led by Rabobank-Giant Off-Road Team pro and U.S. National STXC champion Adam Craig, and Northstar-at-Tahoe/Giant Mountain Bike pro Lizzy English. Dozens of guests took part in both rides and stayed all day for raffles and entertainment.

Moving from a shopping center where the business had been located for a decade, Stollmeyer’s new store is located in the heart of the Windsor Town Green—a wine country community that features a beautiful, family-friendly Old Downtown area with a bandstand, fountains, pools and native blue and valley oak trees that are over 200 years old. Windsor town officials joined in the store’s celebration with a ribbon-cutting ceremony. “We are members of the Chamber of Commerce,” he said. “We’re ‘community friends’, sponsoring the area Team-in-Training group offering clinics and discounts to the riders. We also have a new cycling team and club to encourage local cyclists to meet others and hook up for rides.”

“Mike has been a Giant retailer since launching his business in 1999, with 90 percent plus of his store dedicated to the brand,” said Giant merchandising manager Reuben Hernandez, whose team worked closely with Mike through the design and build-out of the new store. “By working with the Giant Retail Partner team on his dazzling new location, Mike has significantly increased his business and brand presence in the market along with Giant’s. We couldn’t be happier with this region’s response to the new Windsor Bicycle Center.”

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