NEWPORT, VT (BRAIN)—Louis Garneau products will now be available in the United Kingdom, and will be carried throughout all Evans Cycles stores.
Evans Cycles has a deep history in the industry lasting over 90 years, operating more than 40 stores, according to a press release.
"Louis Garneau has been focused on developing the European market. The United Kingdom is strategic in this process due to its economy and similarity of the independent bicycle dealer retail structure to that of North America. Evans Cycles was the ideal candidate with retail coverage throughout the country, e-commerce and mail order sales, and a strong online presence via social media, a blog, and their own website," said Bruno-Luc Gauthier, international sales manager for Louis Garneau.
Louis Garneau triathlon products will reach the UK in selected stores beginning in April, and cycling products will be soon to follow in all Evans Cycles stores by September 2011. "I am excited to be working with a market leader in cycle apparel and look forward to introducing Louis Garneau's innovation and value to the UK market," said Paul Markland, clothing buyer for Evans Cycles.
In addition, the relationship with Evans Cycles will also allow Louis Garneau Custom to be available in the United Kingdom to all teams and cycling clubs directly through Louis Garneau.