SAN JOSE, CA (BRAIN)—Northern California chain Mike’s Bikes is set to open its 10th store in April, offering an especially cozy atmosphere for shoppers: The shop’s customer waiting area will include a fireplace left over from the building’s previous incarnation as a restaurant.
The 7,000-square-foot shop will house Mike’s Bikes’ usual selection of brands, including Specialized, Wilier, Electra and Raleigh, and will have a fit studio, said Mike’s Bikes president Matt Adams.
It will also prominently feature the chain’s BikeSmart house brand of accessories, which include tools, grips, bar tape, lights, saddles, gloves—“pretty much everything that’s not part of a bicycle,” Adams said.
That selection could grow even more soon, as three representatives of Mike’s Bikes are currently in Taiwan at the Taipei Cycle Show looking for new products and exploring business opportunities.
Mike’s Bikes started in 1964 in San Rafael, California, with the current ownership taking over in 1998. Its other locations include Berkeley, Palo Alto, Sacramento and San Francisco. An 11th shop in the East Bay city of Pleasanton is planned to open this summer.