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Seasonal store introduces Swobo to new home

Published December 17, 2012

FORT COLLINS, CO (BRAIN) — Swobo has opened a seasonal store in Old Town Fort Collins located in the Opiate Gallery at 237 Linden Street. 

“This will be an introduction of the brand and company to our new hometown and be the first chance for the Fort Collins public to view Swobo product in person,” said company president Peter Discoe.  

“We don't have a local dealer yet, but wanted make an impression this season and working with the gallery downtown provided that opportunity. The response was great, with a lot of questions where to buy, so we’re looking forward to partnering with a local retailer soon.” 

The seasonal store is open through the end of December.

Now in its third incarnation, the urban bike and apparel brand relaunched at Interbike this year after brothers Justin and Peter Discoe signed a long-term licensing deal with former Swobo owner Santa Cruz Bicycles in late 2011.

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