PITTSFIELD, MA (BRAIN) — Berkshire Bike and Board has opened a second store in Pittsfield, Massachusetts. Like the original Berkshire Bike and Board located 20 miles away in Great Barrington, the 3,000-square-foot store was designed as a Giant Partner Store. Berkshire has been a Giant retailer since 2007.
Giant’s retail merchandising team worked closely with owners Steffen Root and David Clark on the store’s layout, color scheme and messaging.
Root noted that they saw a need for a second store to better serve Pittsfield and surrounding towns.
“We had been seeing more and more mountain bikers making the trip to the Great Barrington store, so we knew they were missing something in Pittsfield. With two state forests flanking Pittsfield and a vibrant mountain bike community, the town has some of the best mountain biking in Massachusetts and arguably the Northeast,” he added.
A grand opening celebration was held at the new store, located at 502 East Street in Pittsfield, on May 4.