RIVERSIDE, CA (BRAIN) — Retailer Jenson USA recently completed an extensive renovation of its superstore in Corona, California. Significant changes to the store’s interior décor and layout have allowed the company to expand its selection and increase inventory.
“Retail brick and mortar continues to be an important part of our long range overall growth strategy for Jenson USA. Because of the renovations, we now have additional storage capacity to accommodate a larger volume of bikes for service and repair,” said Mike Cahat, CEO and founder of Jenson USA. “Most importantly, our new bicycle selection has grown to nearly 200 units and the total in-store inventory of parts, accessories and cycling apparel is approximately $750,000.”
In addition, Jenson has added Giant Bicycles to the Corona store’s product lineup.
“We feel very fortunate to now offer the full complement of Giant product,” said Cachat. “Our goal is to provide Jenson USA customers with outstanding value, and Giant does exactly that.”
Cachat also said that plans are underway to host group rides and other cycling events at the Corona store, and that the company has hired additional staff to coordinate the events.
“Looking forward, our goal is to make the Jenson USA superstore in Corona a hub for Southern California cycling events,” continued Cachat. “That commitment to elevating cycling activity has prompted us to add Dorothy Wong to our Jenson USA team, an experienced race organizer and well known women’s cycling advocate. Dorothy is currently preparing a schedule of exciting bicycle events for the latter part of 2013, which will emanate from our Corona superstore location.”
Jenson USA is an online retailer with two brick-and-mortar stores in Southern California.