BOULDER, CO (BRAIN) — Total IBD sales grew to $139 million in November, a 1 percent increase compared with a year earlier, according to Leisure Trends Group’s RetailTRAK IBD sales summary. While unit sales declined by 5 percent, average retail selling prices rose 6 percent.
Bike sales were the only category tracked by Leisure Trends to show both unit and dollar gains in November, up 1 percent and 4 percent, respectively. Dollar sales for mountain, transit/fitness and lifestyle/leisure bikes all increased by double-digit percentages, while road bikes slipped 1 percent to $22 million.
Mountain bike sales rose 10 percent compared with November 2012, partially due to an increase in sales of 27.5-inch models, which totaled $1.4 million for the month. Twenty-niner sales gained 7 percent to hit $13 million, accounting for 57 percent of mountain bike dollars.
Almost every major category except bikes saw both unit and dollar losses in November. Aftermarket accessory unit sales fell by 9 percent, with dollars down 1 percent. Apparel dollars shrank 8 percent, and shoes remained flat compared with November 2012. Helmet dollar sales, meanwhile, surged 20 percent to reach $4 million for the month.
Leisure Trends also reported that year-to-date dollar sales fell 3 percent to $3.3 billion, in line with its projections that 2013 will be a down year overall.
November 2013 vs. November 2012:
- All bicycles: +4%
- Road bikes: -1%
- Mountain bikes: +10%
- Transit/fitness bikes: +10%
- Lifestyle/leisure bikes: +10%
- Shoes: Flat
- Apparel: -8%
- Aftermarket parts: -4%
- Aftermarket accessories: -1%