MINNEAPOLIS, Minn. (BRAIN) — Brompton welcomed U.S. retailers from nine states at its London factory last weekend to discuss plans to invest and grow the brand in the North American market.
Dealers from Austin, Texas, Philadelphia, Pennsylvania, and Washington, D.C., traveled to London for product training, a factory tour and discussions on North American consumer preferences and trends. It’s one of several dealer visits organized by Brompton to boost knowledge of the brand among dealers.
“It’s an absolute delight to have our American dealers visit for these kinds of bigger-picture discussions,” said Brompton managing director Will Butler Adams. “We value their insights and perspectives on our brand in the U.S. enormously and it’s also very entertaining to ride with them, cutting through the throngs of London’s rush hour traffic.”
In addition to dealer visits, an increasing number of Brompton dealer-led events are springing up stateside. At the end of May, Trophy Bikes of Philadelphia will host the first Brompton Urban Challenge event on U.S. soil. A Brompton owner event that started two years ago in Italy, the Urban Challenge involves Brompton riders following a set of geo-clues to tour iconic landmarks of the event’s given city, capturing photographic evidence along the way.
And in July Bicycle Space in Washington, D.C. will host the fourth annual Brompton U.S. Championship. The event includes a race around a closed circuit of city streets and a speed fold/unfold contest. The top men’s and women’s winners go on to compete in the World Championship in England.
Brompton designs and builds all of its folding bikes in a factory in West London, England. The company has been in full production since 1988.
The company remains privately owned and is now led by Butler-Adams, though Brompton’s inventor, Andrew Ritchie, continues as technical director. Bromptons are sold in more than 42 export markets. In the U.K., the U.S., Canada, China and Ireland, Brompton bikes are sold directly to retailers.