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Chrome returns to Colorado roots with Denver retail store

Published July 22, 2015

SAN FRANCISCO (BRAIN) — Chrome Industries was established in Boulder, Colo., in 1995, but is now based in San Francisco. The bag company is returning to its roots with the opening of a new store in Denver in its 20th anniversary year.

After beginning in Boulder, Chrome relocate to Denver soon after, and then moved to San Francisco in 2002. 

"There was simply no question that we would return to the incredible bicycle culture in Colorado from which we were born, and it's all the more appropriate that we're doing so in our 20th anniversary year," said Chris Silverman, the president of Chrome Industries. "You'd be hard-pressed to find a more loyal and authentic community than in the Boulder and Denver areas, and we're thrilled to be a part of it again."

Chrome's grand opening event was on June 26 at its new location at 1331 15th Street. 

Chrome operates other HUB retail locations in San Francisco, New York, Chicago, Portland, Ore., Seattle and Minneapolis.

The Denver HUB features shelving constructed of reclaimed scaffolding from Portland; 1940s-era salvaged light fixtures from a decommissioned Bethel, N.Y., steel plant; tables built out of recycled pallet racking, and bench seating from a Denver restaurant. Customized bags are hand-crafted at each Chrome HUB's custom sewing bar.

 

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