You are here

State of Retail Question: Does your shop do custom bike or wheel builds?

Published April 17, 2017

LAGUNA HILLS, Calif. (BRAIN) — Does your shop do custom bike or wheel builds? Do you work with any local frame builders?

The newest issue of Bicycle Retailer & Industry News asks those questions in our regular State of Retail column. Below is the full answer from one of BRAIN's State of Retail panelists, Bobby Wintle, co-owner of District Bicycles in Stillwater, Oklahoma. To see more responses, check out April 15 issue of BRAIN, which is arriving in mailboxes this week. If you'd like to weigh in, please leave your thoughts in the comments section below. And look for the next question on the web on May 1.

To learn more about the panelists, see our 2017 State of Retail panel bio page.

Bobby Wintle, co-owner of District Bicycles in Stillwater, Oklahoma.

We have an insane amount of pride in the custom work we do with customers, small parts and frame builders alike. We are the top bicycle store in sales for Chris King and we are heavily invested in Moots Cycles. We have a custom build sheet employees can use to begin the conversation with a customer who is considering or ready to start their dream bike build project. Not only do we facilitate the conversation for one off/custom builds, we encourage it. We take our customers to coffee or pour them a beer at the bar and talk through every single detail of the build. We believe that each person's bike is a reflection of who they are and who they want to see themselves become — not only as a cyclist but in everyday life. We have also done hundreds of custom wheel builds. Custom is absolutely still a thing and it is up to us as the retailer to MAKE SURE that it stays alive. Give your customers the opportunity to build their bike alongside you and you will be blown away by the results.

Join the Conversation