RIVERSIDE, CA (BRAIN) — Retailer Jenson USA has teamed up with Diamondback to donate 20 BMX bicycles to school children this holiday season. The giveaway, coordinated by the East Hills Business Council of Riverside, marks the third straight year of participation for Jenson USA.
CHEYENNE, WY (BRAIN) — Outdoor gear close-out retailer Sierra Trading Post has been sold to The TJX Companies Inc. for $200 million, the companies announced Friday.
LANCASTER, NY (BRAIN) — Tom’s Pro Bike Shop recently reopened as a Specialized Elite Shop in an expanded space four times the size of its previous store.
CHULA VISTA, CA — Bicycle Warehouse, a seven-store chain in San Diego County, is replacing one of its locations with a new one that was merchandised in cooperation with Giant USA.
OCEANSIDE, CA (BRAIN) — Southern California’s Pacific Coast Cycles has been awarded the 2012 Sam Braxton Bike Shop Award by Adventure Cycling Association.
FORT COLLINS, CO (BRAIN) — Swobo has opened a seasonal store in Old Town Fort Collins located in the Opiate Gallery at 237 Linden Street.
PORTLAND, OR (BRAIN) — Online bike retailer Universal Cycles has donated $15,000 to the Northwest Trail Alliance for trail building in the Portland area.
BOULDER, CO (BRAIN) — Trek Store of Boulder has been acquired by Elevation Cycles owner Nick Howe, former global road brand manager for Trek.
FORT MYERS, FL (BRAIN) — New Fort Myers retailer The Bike Bistro is just as much a social space as it is a bike shop.
MOUNT JULIET, TN (BRAIN) — The Biker’s Choice owner David Hardin saw the opening of his second store not only as a chance to enter a new community, but also as an opportunity to shake up his 23-year-old business a bit.
FOLSOM, CA (BRAIN) — Bicycles Plus owner John Crews marked his shop’s silver anniversary in unusual fashion: He completely overhauled his already successful 25-year-old business.
SALT LAKE CITY, UT (BRAIN) — Consumer magazine Cycling Utah is promoting this Saturday, Dec. 8, as the inaugural Bike Shop Saturday, conceived as a bicycle retail alternative to Black Friday and Cyber Monday.
SANTA MONICA, CA (BRAIN) – Santa Monica’s Cynergy Cycles, a flagship concept store for Specialized, appears to be in transition as its owner and general manager Eric Woods recently left.
MORGAN HILL, CA (BRAIN) — Engadget writer Joshua Fruhlinger went to two Southern California bike shops on Black Friday, shopping for a Specialized or Yeti. After being disappointed by his experience, he wound up buying a Santa Cruz from online retailer Speedgoat.com.
PORTLAND, OR (BRAIN) — After nearly 40 years in bicycle retail, Bike Gallery owner Jay Graves has retired and handed over the reins of his Portland chain to Mike Olson, owner of Trek Bicycle Superstore of San Diego, California.
CHICAGO, IL (BRAIN) — Denver’s Turin Bicycles returns to its roots in more ways than one as it readies a new retail location in Chicago that will sell its own brand of bicycles as well as products and accessories from Asia and Europe that currently do not have U.S. distribution.
EVANSTON, IL (BRAIN) — Wisconsin’s Wheel & Sprocket, the BRAIN Gold Star Retailer owned by Chris Kegel, is opening its first location in Illinois, taking over the space being vacated by Evanston’s Ten 27 Cycles, formerly Turin Bicycles.
MILL VALLEY, CA (BRAIN) — High-end road and mountain shop Studio Velo gets a larger and more functional space to serve its well-heeled customer base after leaving its old digs for a new location in its hometown of Mill Valley, California.