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Sea Otter Classic

Posted April 10, 2014

MONTEREY, Calif. (BRAIN) — Salsa Cycles is releasing two new full-suspension fat bike models, the Salsa Bucksaw 1 and Bucksaw 2. The bikes will be available this fall.

Posted in Product/Tech Tagged Sea Otter Classic
Posted April 10, 2014

MONTEREY, Calif. (BRAIN) — RockShox is showing its long-rumored fat bike fork, the Bluto, at the Sea Otter Classic starting Thursday.

Posted in Product/Tech Tagged Sea Otter Classic
Posted April 10, 2014
New model debuting Thursday at Sea Otter is the first to be designed around RockShox's Bluto suspension fat bike fork.

MONTEREY, Calif. (BRAIN) — Call it the fat bike for all seasons.

Borealis Bikes — which launched last fall with its lightweight carbon fiber fat bike, the Yampa — arrives at Sea Otter Thursday with the first fatty designed around RockShox's new Bluto fat bike suspension fork.

Posted in Product/Tech Tagged Sea Otter Classic
Posted April 10, 2014
Light & Motion expanded from about 16,000 crowded square feet among three floors on Cannery Row to 30,000 in this one-time U.S. Air Force hangar in Marina, Calif., that serviced Apache helicopters as part of the now-decommissioned  Fort Ord base.
MARINA, Calif. (BRAIN) — Monterey Week — the Bicycle Leadership Conference, Interbike IBD Summit and Sea Otter — afforded us opportunity to drop in on Light & Motion in the company’s new, expanded location in Marina, Calif., north of its former home on Monterey’s historic Cannery Row.
Posted in North America Tagged Events / Sea Otter Classic / Bicycle Leadership Conference / IBD Summit
Posted April 10, 2014
The Haven 35 aluminum high-rise bar in blue.

MONTEREY, Calif. (BRAIN) — Easton is going big with its 35mm oversized handlebar and stem offerings this season, with a new line of bars and stems on display at the Sea Otter Classic.

Posted in Product/Tech Tagged Sea Otter Classic
Posted April 9, 2014

MONTEREY, Calif. (BRAIN) – Retailers and suppliers gathered for annual conferences this week in Monterey Bay. At separate meetings held in hotels within walking distance of each other, panel sessions and keynotes kicked off Tuesday and continue through Wednesday and Thursday.

Posted in North America Tagged Sea Otter Classic / Bicycle Leadership Conference / IBD Summit
Posted April 9, 2014

MONTEREY, Calif. (BRAIN) — The 24th edition of the Sea Otter Classic gets under way Thursday with a host of first-time exhibitors, increased race registration, new events and a greatly expanded e-bike presence.

Posted in North America Tagged Sea Otter Classic
Posted April 8, 2014

IRVINE, Calif. (BRAIN) — Felt Bicycles will make a new cruiser model inspired by Mike Wolfe, the host of the History Channel reality show, American Pickers.

The Red Wolfe model, available this fall, will be on display at this week's Sea Otter Classic. 

Posted in Industry News Tagged Sea Otter Classic
Posted April 8, 2014
The new M90 wheel is available only in 26-inch.

OGDEN, Utah (BRAIN) — Enve's latest line of four carbon mountain bike rims and wheels has a new system for designating the intended use for the four models.

Posted in Product/Tech Tagged Sea Otter Classic
Posted April 7, 2014

SANTA CRUZ, Calif. (BRAIN) — Ibis Cycles is launching a new carbon mountain wheel line with an emphasis on extra-wide 41-millimeter rims. The wheelsets, expected to be made available for the aftermarket in June, will be displayed at the Sea Otter Classic this week in Ibis' booth (#407).

Posted in Product/Tech Tagged Sea Otter Classic
Posted April 4, 2014

MONTEREY, Calif. (BRAIN) — Automated video editing provider Magisto is working with the Sea Otter Classic to help attendees create and share videos from the event.

Posted in North America Tagged Sea Otter Classic
Posted March 19, 2014
Hawley also now distributing Osmo products

FAIRFAX, Calif. (BRAIN) — Osmo Nutrition has been named the new official hydration sponsor of next month's Sea Otter Classic in Monterey, Calif. Osmo will be served exclusively at all feed zones on course and be offered onsite to athletes and attendants.

Posted in North America Tagged Sea Otter Classic
Posted March 14, 2014

SAN JUAN CAPISTRANO, Calif. (BRAIN) – Registered attendees at next month's IBD Summit in Monterey, Calif., will receive VIP cards for September's Interbike Expo. The cards will allow access to several benefits, including exclusive access to two new VIP lounges at the Las Vegas show.

Posted in North America Tagged Sea Otter Classic / IBD Summit / Interbike
Posted March 6, 2014

MONTEREY, Calif. (BRAIN) — German electric bike motor manufacturer Bosch will be the official eBike Systems sponsor of next month's Sea Otter Classic.

Posted in North America Tagged Electric bike / Sea Otter Classic
Posted February 14, 2014
LAGUNA HILLS, Calif. (BRAIN) — Bicycle Retailer and Industry News is looking for new product information and news to include in its annual Sea Otter Festival & Gear Guide that will be handed out at the four-day festival in April and distributed to retailers and BRAIN’s subscriber base before the event.
Posted in North America Tagged Media/Publishing / Events / Sea Otter Classic / IBD Summit
Posted September 17, 2013
MONTEREY, CA (BRAIN) — The annual Sea Otter Classic will return to California's Laguna Seca Recreation Area on April 10-13, 2014.
Posted in International Tagged Events / Sea Otter Classic
Posted April 22, 2013
Avid Elixir 9 Trail brake

SRAM

SRAM took the wraps off its latest road product just days before Sea Otter began, but the component maker had plenty of new offerings to show on the off-road side of its business.

Three new wheelsets are added alongside the SRAM Rise line introduced last year.

Posted in North America Tagged IBD Summit / Events / Sea Otter Classic
Posted April 18, 2013

VAN NUYS, CA (BRAIN) — On Wednesday the Reuters news service, citing unnamed sources, reported that Easton-Bell Sports owner Fenway Partners was getting ready to sell the company.

Posted in Industry News Tagged Mergers/Acquisitions / Sea Otter Classic
Posted March 6, 2013

LAGUNA HILLS, CA (BRAIN) — Bicycle Retailer and Industry News is looking for new product information and news to include in its annual Sea Otter Festival & Gear Guide that will be handed out at the four-day festival in April and distributed at Northern California retailers before the event. 

Posted in Industry News Tagged BRAIN News / Sea Otter Classic
Posted October 23, 2012

MONTEREY, CA (BRAIN) — The Sea Otter Classic has added Mike McCormack and Wendy Booher to its communications staff. The two replace outgoing communications director Donna Brown.

Posted in North America Tagged People / Sea Otter Classic

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