Sea Otter Classic
MARINA, Calif. (BRAIN) — Light & Motion is launching an IBD sales contest on Aug. 1 that will award the winner a trip to the lighting company's hometown of Monterey, Calif., during next year's Sea Otter Classic.
The contest will run through Nov. 30 and is open to bike shop managers and staff.
MONTEREY, Calif. (BRAIN) — Those planning on camping at next year's Sea Otter Classic can begin making Early Bird reservations on Monday, June 8, at 9 a.m. Pacific Time. The registration period for campgrounds A, B and C will extend until the end of the day on June 14.
MONTEREY, Calif. (BRAIN) — From plus-sized tires to lightweight 'cross bikes, high-end kids' bikes and the latest in helmets and eyewear, the Sea Otter Classic offered something for everyone.
WATERLOO, Wis. (BRAIN) — Trek on Friday announced changes to its Farley fat bike model, with new carbon frame, fork and rim options and a change to 197mm rear spacing.
MONTEREY, Calif. (BRAIN) — After announcing a reduction in retail price for its existing power meter cranks earlier this month, SRAM’s Quarq brand announced a new model Friday that hits its lowest price yet: as low as $799 for crank arms and spider without chainrings.
MONTEREY, Calif. (BRAIN) — Tired of hearing about 27.5-plus tires? Does a new helmet line generate a big yawn? And has the chatter over the new 148-millimeter thru-axle left you shaking your head? Then what is the most novel, most useful new product at Sea Otter?
CHICAGO (BRAIN) — Lock maker Abus Mobile Security, LLC and online bike registration company Project 529 are joining forces in offering a new bike security package.
OGDEN, Utah (BRAIN) — Enve has revised its line of carbon fiber mountain bike handlebars with a new high-rise model, wider widths and new graphics.
The new High Rise HDH bar has a 46mm rise, a 9 degree sweep and 810mm wide. It weighs 267 grams.
MONTEREY, Calif. (BRAIN) — Rocky Mountain Bicycles is now producing the Sherpa, a bike it first showed as a concept at last year's Sea Otter Classic.
MONTEREY, Calif. (BRAIN) — SRAM is introducing two single-chainring road groups for the 2016 model year, the Rival 1 and Force 1 groups (the previous cyclocross group, Force CX1, is now renamed Force 1).
MONTEREY, Calif. (BRAIN) — Shimano released a wide array of updates to its popular Deore XT group on Wednesday, prior to the opening of the Sea Otter Classic.
MONTEREY, Calif. (BRAIN) — WTB is releasing a new tire at the Sea Otter Classic on Wednesday. The Riddler 2.4, named for WTB-sponsored rider Nathan Riddle, combines a fast-rolling center tread with larger outside knobs. It is intended primarily for rear tire use.
SIMI VALLEY, Calif. (BRAIN) — Haibike plans to show a new Yamaha motor-driven collection of e-bikes at next week's Sea Otter Classic, which will mark the one-year anniversary of the Accell brand's introduction to the U.S. market.
PETALUMA, Calif. (BRAIN) — Yuba Bicycles and Currie Technologies have teamed up to launch the Spicy Curry, a electric cargo bike that will be officially introduced at next week's Sea Otter Classic.
MONTEREY, Calif. (BRAIN) — The Sea Otter Classic will literally show attendees how to get to a brand's booth, where the daily morning yoga sessions are and the closest route to the beer garden with a new smartphone app.
TAIPEI, Taiwan (BRAIN) — Kask, the Italian helmet company, will soon boost its presence in the mountain bike market, showing off samples of a new helmet at Sea Otter.
MONTEREY, Calif. (BRAIN) — The Sea Otter Classic already had plenty to celebrate as its 25th edition approaches in April. Now the annual Monterey festival is also reveling in surging numbers for exhibitor sales (up 45 percent), athlete registration (up 17 percent) and camping reservations (up 23 percent).
LAGUNA HILLS, Calif. (BRAIN) — Bicycle Retailer and Industry News is looking for new product information and news to include in its annual Sea Otter Festival & Gear Guide that will be handed out at the four-day festival in April and distributed to retailers and BRAIN's subscriber base before the event.
MONTEREY, Calif. (BRAIN) — We grabbed sneak peeks of 2015 bikes from Accell North America brands Diamondback, Lapierre, Raleigh and Redline and dropped in on several other exhibitors as the Sea Otter Classic continued through the weekend.
IRVINE, Calif. (BRAIN) – Shimano has unveiled its newest XTR mountain bike component line, including an 11-speed drivetrain with 1x11 capability. Billing the line as its most advanced XTR line yet, the group features Race and Trail "Rider Tuned" products that are more tunable than previous generations.