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Sea Otter Classic

Posted April 22, 2013
Avid Elixir 9 Trail brake

SRAM

SRAM took the wraps off its latest road product just days before Sea Otter began, but the component maker had plenty of new offerings to show on the off-road side of its business.

Three new wheelsets are added alongside the SRAM Rise line introduced last year.

Posted in North America Tagged IBD Summit / Events / Sea Otter Classic
Posted April 18, 2013

VAN NUYS, CA (BRAIN) — On Wednesday the Reuters news service, citing unnamed sources, reported that Easton-Bell Sports owner Fenway Partners was getting ready to sell the company.

Posted in Industry News Tagged Mergers/Acquisitions / Sea Otter Classic
Posted March 6, 2013

LAGUNA HILLS, CA (BRAIN) — Bicycle Retailer and Industry News is looking for new product information and news to include in its annual Sea Otter Festival & Gear Guide that will be handed out at the four-day festival in April and distributed at Northern California retailers before the event. 

Posted in Industry News Tagged BRAIN News / Sea Otter Classic
Posted October 23, 2012

MONTEREY, CA (BRAIN) — The Sea Otter Classic has added Mike McCormack and Wendy Booher to its communications staff. The two replace outgoing communications director Donna Brown.

Posted in North America Tagged People / Sea Otter Classic
Posted September 18, 2012

MONTEREY, CA (BRAIN) — Organizers of the Sea Otter Classic have announced dates for the 23rd annual event next year. The race and consumer expo will be held April 18-21 at the Laguna Seca Recreation Area. The event typically hosts more than 350 exhibitors showing nearly 600 brands. 

Posted in North America Tagged Sea Otter Classic
Posted July 11, 2012

MONTEREY, CA (BRAIN) — Al Budris, the former president of Sidi America, is joining the Sea Otter Classic as the event's business development director.

Posted in North America Tagged Consumer Expos and Rides / Sea Otter Classic
Posted November 10, 2011

MONTEREY, CA (BRAIN)—Organizers of the Sea Otter Classic announced the addition of cyclocross races to the annual four-day race and outdoor festival next year. Sea Otter will offer both men’s and women’s professional and amateur divisions as well as single speed, messenger and industry cup races.

Posted in North America Tagged Consumer Expos and Rides / Sea Otter Classic
Posted April 17, 2011

MONTEREY, CA (BRAIN)—Mother Nature once again cooperated kindly as 50,000 attendees came to this year’s Sea Otter Classic over its four days in Monterey, California.

Posted in North America Tagged Consumer Expos and Rides / Sea Otter Classic
Posted April 12, 2011

MONTEREY, CA—The Sea Otter Classic, which starts today, is looking to attract more women and dealers for the 2011 edition.

While Sea Otter has done a much better job over the last couple of years at introducing more women’s specific activities, this is the first year it’s been formalized.

Posted in North America Tagged Consumer Expos and Rides / Sea Otter Classic
Posted April 6, 2011

MONTEREY, CA (BRAIN)—In what many people read as a belated April Fools’ joke was actually quite real, as the National Coalition for Men in San Diego objected to the Sea Otter Classic “Ladies Day” celebration.

Posted in North America Tagged Consumer Expos and Rides / Sea Otter Classic
Posted April 5, 2011

DENVER, CO (BRAIN)—Cycling apparel-maker Primal Wear has teamed up with the Sea Otter Classic to support the Semper Fi Fund, an organization dedicated to providing financial support to injured and critically ill members of the U.S. Armed Forces and their families.

Posted in North America Tagged Consumer Expos and Rides / Sea Otter Classic
Posted March 23, 2011

MONTEREY, CA (BRAIN)—The Sea Otter Classic is honoring bike shops with a new Dealer Days program.

Posted in North America Tagged Consumer Expos and Rides / Sea Otter Classic
Posted March 11, 2011

LAGUNA HILLS, CA (BRAIN)—Are you exhibiting at Sea Otter? Is your company demoing bikes at Sea Otter? Is your company showing product at Sea Otter?

If you answered yes to any one of these three questions, please read on.

Posted in North America Tagged Consumer Expos and Rides / Sea Otter Classic
Posted April 19, 2010

MONTEREY, CA (BRAIN)—Perhaps it was the four days worth of sun that caused the state of euphoria that manufacturers were feeling at this year’s Sea Otter Classic. But most likely the jubilance had to do with the strong first quarters most companies reported seeing thus far.

Posted in North America Tagged Consumer Expos and Rides / Sea Otter Classic
Posted April 15, 2010

MONTEREY, CA (BRAIN)—Big wheels aren’t just for men anymore. At least Giant and Specialized think so.

Both brands are introducing women’s specific 29ers to the masses at Sea Otter much to the delight of many female riders who have been clamoring for big wheels to call their own.

Posted in North America Tagged Consumer Expos and Rides / Sea Otter Classic
Posted March 11, 2010

LAGUNA HILLS, CA (BRAIN)—Bicycle Retailer and Industry News is looking for Sea Otter submissions for its Show Guide that will be handed out at the show.

All news submissions should be sent to managing editor Lynette Carpiet at lcarpiet@bicycleretailer.com.

Posted in North America Tagged Consumer Expos and Rides / Sea Otter Classic
Posted November 10, 2009

MONTEREY, CA (BRAIN)—In an effort to help our nation's warriors recover from emotional and physical injuries sustained in battle, the Sea Otter Classic has partnered with the Wounded Warrior Project and the Injured Marine Semper Fi Fund.

Posted in North America Tagged Consumer Expos and Rides / Sea Otter Classic
Posted November 9, 2009

MONTEREY, CA (BRAIN)—The Sea Otter Classic has retained Backbone Media to direct its social media outreach.

Longtime cycling industry veteran Mike McCormack has joined the Backbone Media team and will manage the partnership with Sea Otter.

Posted in North America Tagged Consumer Expos and Rides / Sea Otter Classic
Posted November 5, 2009

MONTEREY, CA (BRAIN)—The Sea Otter Classic has added two new elements for 2010: a Gran Fondo and collegiate cycling categories.

Posted in North America Tagged Consumer Expos and Rides / Sea Otter Classic
Posted October 25, 2009

MONTEREY, CA (BRAIN)—Sea Otter Classic 2010 registration opens up on November 2.

Sunny skies and warm temperatures helped this year’s Sea Otter Classic see double-digit attendance increases the first three days of the show.

Posted in North America Tagged Consumer Expos and Rides / Sea Otter Classic

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