Sea Otter Classic
SRAM took the wraps off its latest road product just days before Sea Otter began, but the component maker had plenty of new offerings to show on the off-road side of its business.
Three new wheelsets are added alongside the SRAM Rise line introduced last year.
VAN NUYS, CA (BRAIN) — On Wednesday the Reuters news service, citing unnamed sources, reported that Easton-Bell Sports owner Fenway Partners was getting ready to sell the company.
LAGUNA HILLS, CA (BRAIN) — Bicycle Retailer and Industry News is looking for new product information and news to include in its annual Sea Otter Festival & Gear Guide that will be handed out at the four-day festival in April and distributed at Northern California retailers before the event.
MONTEREY, CA (BRAIN) — The Sea Otter Classic has added Mike McCormack and Wendy Booher to its communications staff. The two replace outgoing communications director Donna Brown.
MONTEREY, CA (BRAIN) — Organizers of the Sea Otter Classic have announced dates for the 23rd annual event next year. The race and consumer expo will be held April 18-21 at the Laguna Seca Recreation Area. The event typically hosts more than 350 exhibitors showing nearly 600 brands.
MONTEREY, CA (BRAIN) — Al Budris, the former president of Sidi America, is joining the Sea Otter Classic as the event's business development director.
MONTEREY, CA (BRAIN)—Organizers of the Sea Otter Classic announced the addition of cyclocross races to the annual four-day race and outdoor festival next year. Sea Otter will offer both men’s and women’s professional and amateur divisions as well as single speed, messenger and industry cup races.
MONTEREY, CA (BRAIN)—Mother Nature once again cooperated kindly as 50,000 attendees came to this year’s Sea Otter Classic over its four days in Monterey, California.
MONTEREY, CA—The Sea Otter Classic, which starts today, is looking to attract more women and dealers for the 2011 edition.
While Sea Otter has done a much better job over the last couple of years at introducing more women’s specific activities, this is the first year it’s been formalized.
MONTEREY, CA (BRAIN)—In what many people read as a belated April Fools’ joke was actually quite real, as the National Coalition for Men in San Diego objected to the Sea Otter Classic “Ladies Day” celebration.
DENVER, CO (BRAIN)—Cycling apparel-maker Primal Wear has teamed up with the Sea Otter Classic to support the Semper Fi Fund, an organization dedicated to providing financial support to injured and critically ill members of the U.S. Armed Forces and their families.
MONTEREY, CA (BRAIN)—The Sea Otter Classic is honoring bike shops with a new Dealer Days program.
LAGUNA HILLS, CA (BRAIN)—Are you exhibiting at Sea Otter? Is your company demoing bikes at Sea Otter? Is your company showing product at Sea Otter?
If you answered yes to any one of these three questions, please read on.
MONTEREY, CA (BRAIN)—Perhaps it was the four days worth of sun that caused the state of euphoria that manufacturers were feeling at this year’s Sea Otter Classic. But most likely the jubilance had to do with the strong first quarters most companies reported seeing thus far.
MONTEREY, CA (BRAIN)—Big wheels aren’t just for men anymore. At least Giant and Specialized think so.
Both brands are introducing women’s specific 29ers to the masses at Sea Otter much to the delight of many female riders who have been clamoring for big wheels to call their own.
LAGUNA HILLS, CA (BRAIN)—Bicycle Retailer and Industry News is looking for Sea Otter submissions for its Show Guide that will be handed out at the show.
All news submissions should be sent to managing editor Lynette Carpiet at email@example.com.
MONTEREY, CA (BRAIN)—In an effort to help our nation's warriors recover from emotional and physical injuries sustained in battle, the Sea Otter Classic has partnered with the Wounded Warrior Project and the Injured Marine Semper Fi Fund.
MONTEREY, CA (BRAIN)—The Sea Otter Classic has retained Backbone Media to direct its social media outreach.
Longtime cycling industry veteran Mike McCormack has joined the Backbone Media team and will manage the partnership with Sea Otter.