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  1. Greg LeMond endorses and invests in new sports drink, to be distributed by Torcano Industries

    Morad with LeMond and VP of marketing Matt Lockwood.

    developed for endurance sports. A properly formulated beverage like Invigorade will be digested more effectively during prolonged efforts. A beverage that isn’t formulated properly, like traditional sports ...

    Posted July 9, 2015 in North America

  2. Bkool releases its most affordable trainer, the 'One'

    emergence in the market is helping users improve their performance thanks to more advanced technology, ...

    Posted August 18, 2015 in New Products

  3. Serfas hires Patrick Baldwin as regional sales manager

    ones while driving sales forward in my respective territories." Southeast Sports, comprised ...

    Posted August 26, 2015 in North America

  4. Shimano unveiling new PRO components at Eurobike

    The Tharsis Trail stem feature an external headset adjustment system that allows internal wire routing. ...

    Posted August 25, 2015 in Product/Tech

  5. Magura debuts Vyron wireless electronic dropper post at Eurobike

    the post and remote among multiple bikes — no internal or external cables or hydraulic hoses to reroute. ...

    Posted August 25, 2015 in Product/Tech

  6. Torcano Industries named exclusive distributor of Pillow Pet Tricksters Helmets

    with Torcano Industries to expand the distribution among cycling, sports, and outdoor recreation ...

    Posted August 26, 2015 in North America

  7. Protective gear brand, Leatt, reports revenues up by 25 percent

    CAPE TOWN, South Africa (BRAIN) — The protective gear brand Leatt Corporation is reporting that sales in its second quarter were up 25 percent over the same period last year, to $5.2 million. Leatt Corporation's corporate headquarters are i ...

    Posted August 14, 2015 in International

  8. FSA and Gravity to enter new categories in 2016

    and will be available aftermarket at that time as well. The internally routed, cable-actuated hydraulic post will retail ...

    Posted August 25, 2015 in Product/Tech

  9. OP Munjal, Hero Cycles' chairman, dies at 86

    LUDHIANA, India (BRAIN)— Industrialist OP Munjal, chairman emeritus of Hero Cycles and one of the founders of the Hero Group, died Thursday after a heart attack, India news media is reporting. Munjal, 86, was at the DMC Hero Heart Center when he di ...

    Posted August 13, 2015 in International

  10. Registration opens for USAC race mechanic clinic

    camps and international events and are covered under the USA Cycling insurance policy during ...

    Posted August 18, 2015 in North America