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  1. Apparel brand 7mesh to launch at Eurobike, Interbike

    themselves to one aspect of the sport. They want the best equipment for all of their adventures — no matter ...

    Posted July 15, 2014 in Product/Tech

  2. Casual adventure bikes, ‘obtainable’ tri models highlight Felt’s 2015 line

    Dave Koesel, Felt's senior product manager for road, with the Felt IA2

    IRVINE, Calif. (BRAIN) — The Lebowsk-e, a 2015 model-year fat bike sporting a Bosch motor first peeked at OutDoor Demo last year, is guaranteed to grab dealers’ attention at Eurobike and Interbike 2014. But it’s just one of dozens of models that Felt highlighted Tuesday at a media ...

    Posted July 22, 2014 in Product/Tech

  3. Sale of Easton cycling is latest big change at BRG Sports

    That cash allowed Easton-Bell Sports to pay off several loans that triggered the SEC rule requiring the public disclosure. With the completion of the sale, the company changed its name to BRG Sports ...

    Posted April 23, 2014 in North America

  4. Women's racing website looking for crowd funding

    that 96 percent of all television sports coverage focuses on men and that in the U.S. between 2003 ...

    Posted July 14, 2014 in North America

  5. Campy updates Shamal and Bora wheels

    The Bora Ultra 35 gets a wider rim, improved braking surface and lighter graphics.

    Italian company also fights counterfeiters with new authentication system. VICENZA, Italy (BRAIN) — Campagnolo is updating its Shamal and Bora wheel lines, each of which have been in the company's lineup since 1994. The new Shamal Mille continues to sport an aluminum rim, but for 2015 ...

    Posted July 17, 2014 in New Products

  6. Felt adds to sales, marketing and engineering staffs

    with bicycle retail and outdoor sports instructional experience. James Freibert has also joined Felt ...

    Posted July 15, 2014 in North America

  7. True Communications expands with NYC presence

    include BMC, Castelli, Continental Tires, Giro Sport Design, Levi’s Gran Fondo, Recon Instruments, ...

    Posted July 15, 2014 in North America

  8. Rumbleship offers custom wheels through Apogee

    said Alex Webster, owner of Apogee Wheels and founder of Hermes Sport. "Aside from a broader ...

    Posted July 9, 2014 in North America

  9. Fred Clements: Bike shop metrics are on the rise

    sporting goods stores and miscellaneous other retailers.  In terms of dollars, independent retailers ...

    Posted July 17, 2014 in Opinion/Analysis

  10. Powersports brand Maxima jumps into the bike lube game

    focus its marketing on the DH/Enduro side of the sport, and then move its promotions into general ...

    Posted July 8, 2014 in Product/Tech

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